Dubai Hospitality Marketing

Instructor: Dubai College of Tourism

Access provided by Kalinga Institute of Industrial Technology

2 modules

Gain insight into a topic and learn the fundamentals.

11 reviews

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

11 reviews

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop Customer-Centric Marketing Strategies
Learn Digital Marketing Techniques
Understand and adapt to the evolving hospitality landscape

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 2 modules in this course

This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.

This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.

What's included

7 videos3 assignments

7 videosTotal 29 minutes

Introduction to Hospitality Marketing 0 minutes
Introduction to Hospitality Marketing3 minutes
The Marketing Planning Process7 minutes
Interview: Customer Needs & Wants4 minutes
The Customer's Decision Making Process3 minutes
STP (Segmenting, Targeting, Positioning)6 minutes
Innovation in Responding to Customer Needs6 minutes

3 assignmentsTotal 90 minutes

Defining Marketing in Hospitality Assignment30 minutes
Understanding Hospitality Customers30 minutes
STP for Product Development30 minutes

This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.