Coursera

Professional Sales Mastery Specialization

Coursera

Professional Sales Mastery Specialization

Build AI-Powered Sales Excellence.

Develop expertise from foundational selling through AI-enhanced strategies and sales leadership.

Fatimata Hane
Khristian Serrano
Starweaver

Instructors: Fatimata Hane

Access provided by INEFOP - Instituto Nacional de Empleo y Formación Profesional de Uruguay

Get in-depth knowledge of a subject

from 397 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 397 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Execute end-to-end sales processes from prospecting through closing, using consultative selling and stakeholder management for enterprise deals.

  • Leverage AI tools including generative AI and automation platforms to enhance prospecting, personalization, and sales productivity by 40%+.

  • Lead high-performance sales teams with data-driven strategies, performance metrics, and revenue optimization techniques for sustainable growth.

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Taught in English
Recently updated!

January 2026

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Specialization - 7 course series

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

Skills you'll gain

Category: Closing (Sales)
Category: Overcoming Objections
Category: Selling Techniques
Category: Sales Presentations
Category: Active Listening
Category: Customer Relationship Building
Category: General Sales Practices
Category: Cold Calling
Category: Phone Sales
Category: Rapport Building
Category: Customer Engagement
Category: Lead Generation
Category: Customer Insights
Category: Outbound Calls
Category: Communication Strategies
Category: Sales Process
Category: Sales
Category: Sales Strategy
B2B and Territory Sales Strategies and Techniques

B2B and Territory Sales Strategies and Techniques

Course 2, 3 hours

What you'll learn

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

Skills you'll gain

Category: Sales Strategy
Category: Customer Relationship Management (CRM) Software
Category: Sales Territory Management
Category: Consultative Selling
Category: B2B Sales
Category: Closing (Sales)
Category: Sales Process
Category: Sales
Category: Customer Relationship Management
Category: Competitive Intelligence
Category: Regional Sales
Category: Sales Management
Category: Negotiation
Category: Selling Techniques
Category: Market Analysis
Category: Market Intelligence
Sales Methodologies Applicable to Enterprise Sales

Sales Methodologies Applicable to Enterprise Sales

Course 3, 4 hours

What you'll learn

Skills you'll gain

Category: Influencing
Category: Consultative Selling
Category: Stakeholder Analysis
Category: Selling Techniques
Category: Specialized Sales
Category: Sales
Category: B2B Sales
Category: Consultative Approaches
Category: Stakeholder Management
Category: Sales Strategy
Category: Prospecting and Qualification
Category: Enterprise Sales
Category: Sales Process
Category: Stakeholder Engagement
Category: Sales Pipelines
CRO Excellence: Leading High-Performance Sales Teams

CRO Excellence: Leading High-Performance Sales Teams

Course 4, 3 hours

What you'll learn

Skills you'll gain

Category: Business Metrics
Category: Performance Metric
Category: Customer Relationship Building
Category: Strategic Leadership
Category: Operational Risk
Category: Performance Measurement
Category: Customer Insights
Category: Sales Operations
Category: Business Priorities
Category: Risk Analysis
Category: Organizational Effectiveness
Category: Case Studies
Category: Business Leadership
Category: Business Risk Management
Agentic AI Content for Practitioners  (Teams: Sales)

Agentic AI Content for Practitioners (Teams: Sales)

Course 5, 3 hours

What you'll learn

Skills you'll gain

Category: Sales Strategy
Category: Proposal Development
Category: Competitive Analysis
Category: Data Analysis
Category: AI Personalization
Category: Automation
Category: Sales
Category: Agentic Workflows
Category: Proposal Writing
Category: Customer Relationship Management
Category: Agentic systems
Category: Real Time Data
Category: Personalized Campaigns
Category: Sales Management
Category: Customer Analysis
Category: Case Studies
Category: Competitive Intelligence
Category: Customer Relationship Management (CRM) Software
Category: Customer Insights
Category: Generative AI Agents
GenAI for Sales Teams

GenAI for Sales Teams

Course 6, 3 hours

What you'll learn

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

Category: AI Personalization
Category: Responsible AI
Category: Sales Process
Category: AI Integrations
Category: Large Language Modeling
Category: Sales Management
Category: Sales Development
Category: Data-Driven Decision-Making
Category: AI Enablement
Category: General Sales Practices
Category: Generative AI Agents
Category: Sales Enablement
Category: Sales
Category: Sales Operations
Category: Customer Engagement

What you'll learn

  • Leverage Lemlist for AI-driven prospecting, enhancing outreach efficiency with dynamic personalization and automated follow-ups.

  • Design and implement sales funnels by integrating Lemlist with Hubspot, improving lead management and conversion.

  • Use Claude AI to generate and optimize personalized content for LinkedIn and email, boosting B2B prospecting effectiveness.

Skills you'll gain

Category: Email Automation
Category: HubSpot CRM
Category: Sales Prospecting
Category: LinkedIn
Category: Sales Process
Category: Email Marketing
Category: AI Personalization
Category: Artificial Intelligence
Category: Lead Generation
Category: B2B Sales
Category: Prospecting and Qualification
Category: Customer Relationship Management (CRM) Software
Category: Performance Analysis
Category: Anthropic Claude
Category: Campaign Management
Category: Personalized Campaigns
Category: Sales Pipelines
Category: Marketing Automation

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Instructors

Fatimata Hane
Coursera
1 Course11,936 learners
Khristian Serrano
6 Courses8,629 learners
Starweaver
Coursera
560 Courses1,106,833 learners

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Coursera

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