Claude AI for Content Creation and Marketing

Claude AI for Content Creation and Marketing

This course is part of Claude AI for Work, Business & Marketing Specialization

Instructors: LearnKartS

Access provided by National Open University of Nigeria

9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

9 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Create articles, blogs, headlines, e-books, niche content, and outlines with Claude.
Build SEO and social media content using keyword research, content calendars, and YouTube optimization.
Develop video and podcast scripts, sales copy, email sequences, and advertising content with Claude.
Research audiences, create buyer personas, build funnels and lead magnets, and support everyday writing with Claude.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Claude AI for Work, Business & Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 9 modules in this course

What if you could turn one idea into articles, social posts, scripts, emails, & campaigns with less effort? This Claude AI for Content Creation and Marketing course shows you how to use Claude across your content workflow, helping you create, plan, & manage everyday content & marketing tasks efficiently.

You’ll start by learning to use Claude to turn ideas into articles, blogs, headlines, e-books, niche content, & clear outlines. Next, you’ll explore SEO, keyword research, social media content, & content calendars. Then you’ll get to work on video and podcast scripts, YouTube optimization, sales copy, email marketing, and advertising. Finally, you’ll learn audience research, buyer personas, funnels, lead magnets, & everyday writing. By the end, you’ll be able to create better content, improve SEO, plan campaigns, research audiences, & use Claude confidently. What makes this course different is its practical approach. It goes beyond basic prompts to show you how to apply Claude across real content and marketing tasks. This makes it a strong fit for content creators, marketers, and business owners. Enroll Now & start creating more effective content and marketing workflows with Claude.

Create polished articles, blog posts, rewrites, titles, and headlines with Claude, starting from a blank page. Learn practical techniques to shape engaging, audience-focused content that is ready for real-world use.

What's included

6 videos1 assignment

Create long-form and specialized content, including e-books, niche content, product content, and useful outlines. Learn to turn ideas into structured content assets for different formats and audiences.

What's included

6 videos1 assignment

Explore a complete SEO workflow using Claude for keyword research, content gaps, keyword clusters, and blog ideas. Create SEO-focused titles and optimized blog posts designed around search intent and reader value.

What's included

6 videos1 assignment

6 videosTotal 17 minutes

Writing Content That Actually Ranks1 minute
SEO with Claude: Keyword Research, Clusters & Content Gaps4 minutes
Find Keywords & Content Ideas with Claude4 minutes
SEO Claude: Optimized Keywords and Blog Titles4 minutes
SEO Claude: Writing an optimized Blog Post in seconds4 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Generate fresh social media ideas, engaging posts, polls, quizzes, and platform-ready content with Claude. Organize your ideas into practical content calendars that support consistent social media publishing.

What's included

7 videos1 assignment

7 videosTotal 18 minutes

Never Run Out of Post Ideas Again1 minute
Come Up with Great Social Media Post Ideas with Claude3 minutes
Write Social Media Post Copy with Claude (Instagram, Facebook, etc)4 minutes
Create Platform-Ready Social Posts with Claude3 minutes
Create Engaging Polls & Quizes with Claude4 minutes
Content Calendar Claude: How to create a complete Content Calendar3 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Create video and podcast content with Claude, from ideas and scripts to YouTube metadata, tags, and captions. Learn how to adapt content for different platforms while keeping it engaging and audience-focused.

What's included

9 videos1 assignment

9 videosTotal 22 minutes

Writing for the Ear, Not the Page1 minute
Scripts for Social Media Videos4 minutes
Generating Trending Youtube Video Ideas with Claude3 minutes
Write a Video Script with Claude4 minutes
Optimize Your YouTube Metadata with Claude: Titles, Descriptions & Tags3 minutes
Generate Youtube Video Tags with Claude2 minutes
Improve Your Closed Captions on Youtube with Claude2 minutes
Scripts for Podcasts2 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Use Claude to develop sales copy, landing pages, email sequences, and advertising content for marketing campaigns. Connect your messaging across different channels to support stronger customer engagement and conversions.

What's included

8 videos1 assignment

8 videosTotal 25 minutes

From Content to Conversions1 minute
Sales Copy and Direct Response4 minutes
Sales Pages Claude: Developing sales page copy6 minutes
Email Marketing Claude: Developing optimized email sequences5 minutes
Writing a complete email sequence for your funnel with Claude3 minutes
Online Advertising Claude: Facebook Ads4 minutes
Online Advertising Claude: Google Ads3 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Explore audience research, target audiences, buyer personas, marketing funnels, and lead magnets with Claude. Build a stronger marketing foundation by connecting customer needs with focused content and strategies.

What's included

8 videos1 assignment

8 videosTotal 24 minutes

Know Your Buyer Before You Write1 minute
Welcome to Claude Marketing1 minute
Target Audience: How a well defined target audience can help you sell more3 minutes
Target Audience: Claude for audience research and analysis4 minutes
Identifying your buyer persona with Claude5 minutes
Steps to create a powerful marketing funnel with Claude3 minutes
Creating a lead magnet with Claude7 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Use Claude for everyday professional and creative writing, including resumes, bios, speeches, presentations, and songs. Learn to shape AI-generated drafts into accurate, useful, and authentic content that reflects your own voice.

What's included

6 videos1 assignment

6 videosTotal 17 minutes

Claude for Life Beyond Marketing1 minute
Build an ATS-Ready Resume with Claude4 minutes
Write Your Personal Bio with Claude: Short, Medium & Long Versions4 minutes
Write a Speech or Presentation from Scratch with Claude5 minutes
Write an Original Song with Claude: Lyrics, Structure & Chords2 minutes
Key Takeaway1 minute

1 assignmentTotal 15 minutes

Checkpoint Quiz15 minutes

Review your learning, access bonus content, and assess your understanding through the proficiency quiz. Reflect on your progress and identify ways to apply Claude skills to future content, marketing, and creative projects.