Video production is undergoing a fundamental transformation powered by AI, and this course positions you at the forefront of that change. You'll master HeyGen and Trupeer — two of the most innovative AI video platforms — to produce professional-quality videos in a fraction of traditional production time. Whether you're creating marketing campaigns, e-learning content, or corporate communications, you'll learn to design custom AI avatars, produce polished screencasts, and localize videos for global audiences — all while building scalable workflows that dramatically reduce production costs.

AI Video Generation: A Comprehensive guide

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What you'll learn
Create professional AI-driven videos using HeyGen and Trupeer — from avatars and presentations to polished screencasts ready for real-world use.
Build efficient, scalable production workflows that cut down video creation time while maintaining creativity and quality.
Translate and localize your content to reach global audiences with authentic, culturally adaptive AI-generated media.
Apply ethical, strategic, and creative judgment when using AI tools, ensuring your work aligns with brand integrity and professional standards.
Skills you'll gain
- Marketing Automation
- Content Creation
- Business
- Design and Product
- AI Personalization
- HR Tech
- Photo/Video Production and Technology
- Influencing
- Content Marketing
- Video Production
- Digital Marketing
- Personal Development
- Creative Design
- Artificial Intelligence and Machine Learning (AI/ML)
- Video Editing
- Marketing
- Social Media Content
- Education and Training
Tools you'll learn
Details to know

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5 assignments
October 2025
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There are 6 modules in this course
Explore how AI is transforming video production. Learn the basics of HeyGen and Trupeer and create your first AI avatar video.
What's included
3 videos1 reading1 assignment
Set up HeyGen, design avatar-based videos, and craft engaging presentations for marketing, training, or business communication.
What's included
4 videos1 assignment1 discussion prompt
Go beyond the basics with multilingual translations, custom avatars, and template-based video creation for scalable workflows.
What's included
3 videos1 reading
Master Trupeer to record, automate, and enhance screencasts for demos, tutorials, and corporate training—then combine them with avatars.
What's included
4 videos1 reading1 assignment
Apply your skills to real-world use cases in marketing, HR, education, and entrepreneurship, creating impactful AI-driven video solutions.
What's included
3 videos1 assignment1 discussion prompt
Recap key learnings, explore emerging AI video trends, and plan how to stay ahead in the evolving world of AI-powered media.
What's included
1 video1 assignment
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
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