Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Content, Advertising & Social IMC
Content, Advertising & Social IMC
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
Access provided by institute of Chartered Accountants of Pakistan
73,377 already enrolled
1,109 reviews
Skills you'll gain
- Owned Media
- Earned Media
- Social Media Campaigns
- Content Creation
- Digital Media Strategy
- Social Media Analytics
- Online Advertising
- Marketing Effectiveness
- A/B Testing
- Driving engagement
- Social Media Marketing
- Marketing Communications
- Social Media Content
- Paid media
- Integrated Marketing Communications
- Advertising Campaigns
- Social Media Strategy
- Media Strategy
- Content Marketing
- Social Media
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Reviewed on Feb 2, 2020
its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine
Reviewed on Dec 1, 2016
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
Reviewed on May 15, 2016
Practical methodical approach to deciphering the social IMC and complete hands on tutorial. Randy Hlavac amazing tutor.
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