AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
Access provided by Pak Portal 25
59,432 already enrolled
352 reviews
Recommended experience
What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Data-Driven Marketing
- Customer Insights
- Marketing Analytics
- Marketing Strategies
- Digital Transformation
- Marketing
- Business Strategy
- AI Integrations
- Artificial Intelligence
- Competitive Analysis
- Personalized Campaigns
- Case Studies
- Network Analysis
- AI Personalization
- Customer Engagement
- Data-Driven Decision-Making
- Network Model
- Machine Learning Algorithms
- Digital Marketing
Details to know

Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills

There are 4 modules in this course
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Learner reviews
- 5 stars
72.44%
- 4 stars
17.04%
- 3 stars
6.53%
- 2 stars
1.98%
- 1 star
1.98%
Showing 3 of 352
Reviewed on Apr 9, 2023
It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.
Reviewed on May 25, 2022
Perfect course for creating a strong base for understanding AI in Mkting.
Reviewed on Jan 16, 2025
Great course. AI concepts presented in a good way and good examples from different industries.
Explore more from Business

University of Maryland, College Park

Simplilearn

Emory University

AI CERTs
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

