This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
Marketing Analytics Foundation
Marketing Analytics Foundation
This course is part of multiple programs.
Instructor: Anke Audenaert
Access provided by Somaiya Vidyavihar University
123,316 already enrolled
Gain insight into a topic and learn the fundamentals.
2,340 reviews
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you'll gain
Details to know
Shareable certificate
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Assessments
19 assignments
Taught in English
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Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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MF
Reviewed on Nov 28, 2023
Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.
HL
Reviewed on Nov 30, 2021
This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.
MT
Reviewed on Jun 5, 2022
The way that instructor taught, course, and lecture are very great. It is really effective for those people who will work in marketing or analytics field.
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