AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
Access provided by Somaiya Vidyavihar University
59,647 already enrolled
353 reviews
Recommended experience
What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Artificial Intelligence
- AI Integrations
- Business Strategy
- Customer Engagement
- Competitive Analysis
- Marketing Analytics
- Customer Insights
- Digital Transformation
- Data-Driven Decision-Making
- Personalized Campaigns
- Marketing
- AI Personalization
- Network Model
- Data-Driven Marketing
- Case Studies
- Marketing Strategies
- Digital Marketing
- Machine Learning Algorithms
- Network Analysis
Details to know

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There are 4 modules in this course
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Reviewed on Apr 9, 2023
It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.
Reviewed on Nov 27, 2023
Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".
Reviewed on May 25, 2022
Perfect course for creating a strong base for understanding AI in Mkting.
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