In this course, you will master the art of AI-driven marketing using Claude, moving far beyond basic prompt engineering to build sophisticated, long-form strategies. You’ll learn to leverage Claude’s massive context window for deep market synthesis, craft high-conversion copy for ads and emails, and scale your brand’s visual identity without losing the human touch.

Claude AI for Marketing

Claude AI for Marketing
This course is part of Generative AI for Digital Marketing Specialization

Instructor: Anton Voroniuk
Top Instructor
Access provided by Ecole Supérieure des Industries du Textile et de l'Habillement
Recommended experience
What you'll learn
Develop multi-channel marketing strategies and long-form content using Claude’s expansive context window.
Generate brand-consistent copy, automated email sequences, and precise technical prompts for AI imagery.
Audit, edit, and fact-check AI outputs to eliminate generic text while ensuring data privacy and compliance.
Skills you'll gain
- Copywriting
- Artificial Intelligence
- Business
- Responsible AI
- Marketing Automation
- Personalized Campaigns
- Email Automation
- Brand Marketing
- Data Ethics
- Digital Marketing
- Marketing Strategies
- Marketing
- Social Media Marketing
- Web Analytics and SEO
- Search Engine Marketing
- Email Marketing
- Content Development and Management
Tools you'll learn
Details to know

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7 assignments
May 2026
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There are 7 modules in this course
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