Social Media Content and Strategy

This course is part of multiple programs.

Instructor: Adobe

Access provided by IT Education Association

43,933 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

368 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

368 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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There are 4 modules in this course

This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.

This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

What's included

12 videos9 readings3 assignments1 plugin

12 videos Total 47 minutes

Introduction 3 minutes
Harnessing the power of social media 3 minutes
Communicating your brand 2 minutes
Content authenticity 4 minutes
Accelerate your side hustle 3 minutes
Corporate roles in social media 4 minutes
Understanding visual brand identity 5 minutes
Mood boards in Adobe Express 4 minutes
Knowing your audience 7 minutes
Learning from your audience 4 minutes
The rise of small communities and social media 3 minutes
Engaging your audience 3 minutes

9 readings Total 90 minutes

Course Outline 10 minutes
Prepare for success with Adobe Express 10 minutes
Create a Brand: Your Course-Long Campaign Challenge 10 minutes
AI and the evolution of social media content creation 10 minutes
Create authentic content 10 minutes
Introduction to Content Credentials 10 minutes
Key takeaways 10 minutes
Learning Paths and Certifications 10 minutes
Join the Adobe Community 10 minutes

3 assignments Total 110 minutes

Get started with Adobe Express 30 minutes
Create your own moodboard 30 minutes
Quiz: Market to a target audience 50 minutes

1 plugin Total 1 minute

Let's get started 1 minute

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.