Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Cater Care

Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: Surveys
Category: Marketing Strategies
Category: Focus Group
Category: User Research
Category: Marketing Psychology
Category: Data-Driven Decision-Making
Category: Target Audience
Category: Marketing
Category: Qualitative Research
Category: Consumer Behaviour
Category: Key Performance Indicators (KPIs)
Category: Target Market
Category: Survey Creation
Category: Market Research
Category: Market Analysis
Category: Customer Analysis
Category: Google Analytics

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Consumer Behaviour
Category: Marketing Materials
Category: Customer experience improvement
Category: Psychology
Category: Marketing
Category: Advertising
Category: Critical Thinking
Category: Product Marketing
Category: Target Market
Category: Negotiation
Category: Customer Analysis
Category: Decision Making
Category: Closing (Sales)
Category: Customer Insights
Category: Selling Techniques
Category: Target Audience

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Promotional Strategies
Category: Content Strategy
Category: Content Creation
Category: Social Media
Category: Shared Media
Category: Social Media Campaigns
Category: Content Performance Analysis
Category: Social Media Content
Category: Drive Engagement
Category: Copywriting
Category: Driving engagement
Category: Social Media Marketing

What you'll learn

Skills you'll gain

Category: Innovation
Category: Ideation
Category: Creative Thinking
Category: Business Risk Management
Category: Business Technologies
Category: Creativity
Category: Thought Leadership
Category: Open Mindset
Category: Entrepreneurship
Category: Continuous Improvement Process
Category: Growth Mindedness
Category: Visionary
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Sales Strategy
Category: E-Commerce
Category: Case Studies
Category: Customer Retention
Category: Coaching
Category: Entrepreneurship
Category: Negotiation
Category: Business Marketing
Category: Upselling
Category: Selling Techniques
Category: Price Negotiation
Category: Revenue Management
Category: Product Strategy

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Communication
Category: Price Negotiation
Category: Overcoming Objections
Category: Sales
Category: ChatGPT
Category: B2B Sales
Category: Rapport Building
Category: Closing (Sales)
Category: Collaboration
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: Branding
Category: Empathy & Emotional Intelligence
Category: AI powered creativity
Category: Driving engagement
Category: Prompt Engineering
Category: Content Performance Analysis
Category: Value Propositions
Category: Performance Measurement
Category: ChatGPT
Category: Brand Marketing
Category: Content Creation
Category: Brainstorming
Category: Corporate Communications
Category: Responsible AI
Category: Storytelling
Category: Copywriting
Category: Brand Strategy

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Empathy & Emotional Intelligence
Category: Compassion
Category: Selling Techniques
Category: Active Listening
Category: Decision Making
Category: Rapport Building
Category: Personal Development
Category: General Sales Practices
Category: Consumer Behaviour
Category: Non-Verbal Communication

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Cultural Responsiveness
Category: Decision Making
Category: General Sales Practices
Category: Cultural Sensitivity
Category: Consultative Approaches
Category: Rapport Building
Category: Prospecting and Qualification
Category: Sales
Category: Active Listening
Category: Selling Techniques
Category: Intercultural Competence
Category: Overcoming Objections
Category: Sales Process
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Consultative Selling
Category: General Sales Practices
Category: Overcoming Objections
Category: Customer Relationship Building
Category: Selling Techniques
Category: Non-Verbal Communication
Category: Consumer Behaviour
Category: Rapport Building
Category: Sales Process
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Video Production
Category: Target Audience
Category: Product Promotion
Category: Consumer Behaviour
Category: Marketing
Category: Sales
Category: Sales Process
Category: Conversion Funnel Analysis
Category: Decision Making
Category: Closing (Sales)
Category: Promotional Strategies
Category: Marketing Psychology
Category: Marketing Strategies
Category: Selling Techniques
Category: Customer Analysis
Category: Sales Strategy

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses23,369 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."