In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads.
Create a Google Ads Search Campaign
Create a Google Ads Search Campaign
Instructor: Angelo Paolillo
Access provided by Masterflex LLC, Part of Avantor
63,819 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.6
(725 reviews)
Beginner level
No prior experience required
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Skills you'll practice
- Goal Setting
- Search Engine Marketing
- Pay Per Click Advertising
- Advertising Campaigns
- Marketing Strategies
- Digital Marketing
- Online Advertising
- Marketing
- Performance marketing
- Bidding
- Digital Advertising
- Advertising
- Google Ads
- Keyword Research
- Budget Management
- Campaign Management
- Skills section collapsed. Showing 10 of 16 skills.
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
-
Intro and account creation
-
Set up your goals and campaign type
-
Choose your main targeting options.
-
4. Define bidding and budget
-
Create adgroups and keywords
-
Design compelling ads
-
Pause and activate ad groups, personalize keyword match types
-
Set up conversion tracking
6 project images
Instructor
Instructor ratings
(75 ratings)48 Courses 401,971 learners
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
72.96%
- 4 stars
18.20%
- 3 stars
4.41%
- 2 stars
0.82%
- 1 star
3.58%
Showing 3 of 725
TL
Reviewed on Jun 9, 2023
The course is absolutely amazing I enjoyed the content
TP
Reviewed on Sep 12, 2024
The course is super practical and useful. I would highly recommend it!
HU
Reviewed on Sep 25, 2023
It's really awesome & helpful to build up skill. thanks Coursera to give me opportunity to learn.
