AI Foundations for Creativity

This course is part of Create and Enhance Visuals With AI Specialization

Instructor: Adobe

Access provided by Leidos

3 modules

Gain insight into a topic and learn the fundamentals.

10 reviews

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

10 reviews

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain how generative AI differs from traditional AI and how it supports creative workflows across disciplines.
Identify when and how to use generative AI tools like Adobe Firefly to brainstorm, prototype, and scale content.
Apply creative controls and editing features to guide AI outputs with precision and maintain brand integrity.
Understand how to make informed, ethical decisions about AI use, including understanding model training, content safety, and ownership.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Create and Enhance Visuals With AI Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Whether you're a designer, educator, or business professional, this course offers a practical and inclusive introduction to AI-enhanced creativity. You’ll explore how generative AI differs from traditional machine learning, how tools like Adobe Firefly are trained, and how to use them responsibly and effectively. Through real-world examples and hands-on demos, you’ll learn to apply AI across design, video, writing, and more.

Discover how AI can support every stage of the creative process, from brainstorming and ideation to refinement and scaling, while enabling you to maintain your unique voice and vision. You’ll learn to use AI to generate content across formats, make informed creative decisions, and guide outputs with precision. The course also covers key ethical considerations including model transparency, content safety, and ownership. By the end, you’ll be equipped to integrate AI into your creative process with confidence, integrity, and impact.

Explore how generative AI is reshaping the creative landscape. This module introduces the fundamentals of AI, how it differs from traditional tools, and why creative judgment is more valuable than ever in an AI-powered world.

What's included

3 videos4 readings1 assignment

3 videos Total 13 minutes

The Evolving Role of Creatives in the Age of AI 5 minutes
Choosing the Right Generative AI Model for Creative Work 5 minutes
AI as a Creative Tool 4 minutes

4 readings Total 40 minutes

Course Outline 10 minutes
Practice your first creation with Adobe Firefly 10 minutes
Learning Paths and Certifications 10 minutes
Join the Adobe Community 10 minutes

1 assignment Total 30 minutes

Knowledge Check 30 minutes

Learn how to integrate generative AI into your creative process—from ideation to production. This module covers how AI can support brainstorming, speed up workflows, and help you scale your ideas while staying in control of your vision.

What's included

3 videos1 reading1 assignment

Discover how to use generative AI to scale your creative output without sacrificing quality. This module highlights real-world examples of how teams use AI to localize content, adapt designs, and generate high-volume assets efficiently.