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Rutgers the State University of New Jersey

Business Intelligence and Competitive Analysis

The real world is messy. Analyzing and decomposing complex business situations to identify and prioritize the right problems to solve is often the biggest challenge — and one of the most valuable human skills in the age of AI. American Airlines (AAL), one of the world's largest airline groups and an S&P 500 company, is a great example. With its stock price growth rate ranked at the bottom of all major US airlines, AAL is clearly in trouble. What are AAL's key problems, and how can the company — and its stock price — be turned around? Addressing the challenge faced by AAL is a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) are needed to identify the key levers and isolate the issues with the greatest financial stakes. In this course, you will gain the knowledge, skills, and experience in data analytics, benchmarking, and storytelling needed for effective competitive intelligence. Upon completion of the course, you should be able to discover and prioritize problems like a management consultant, for companies of your choice. Note: To gain hands-on experience in competitive intelligence via data analytics, you need to put these skills into practice. To this end, this course uses a free external website for you to apply what you've learned.

Status: Business Strategy
Status: Data Analysis
BeginnerCourse15 hours

Featured reviews

S

Reviewed Jul 7, 2020

Very Useful for beginners for getting basic knowledge of business analytics

AJ

Reviewed Jan 25, 2023

The course was simple and easy to understand, especially for people with no actual business background. Perfectly suitable for people looking out to change professional domain.

SB

Reviewed May 10, 2021

Decent course for those who wanted to learn the competitive analysis between companies and industries across various countries.

SD

Reviewed Mar 4, 2022

I have learned a lot in this course about looking for particular data and how to analyze the same. This course provides the required perspective to analyze varous company data.

MW

Reviewed Oct 6, 2020

Straight forward course with example project to refer to. Software is easy to use.

SS

Reviewed Sep 23, 2021

It was an awesome journey to learn various aspects of SCM

SP

Reviewed Jun 25, 2025

I like this course my career best course for this

MR

Reviewed Sep 21, 2020

It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.

MK

Reviewed May 8, 2021

Thank you, professor Yao Zhao. For all the effort you have made to communicate this useful information to all learners

OA

Reviewed Oct 2, 2025

Very eye-opening to a lot of industries, but it needs more African and Nigerian inputs

AJ

Reviewed Mar 24, 2022

great way to demonstrate busienss intelligena analysis

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