Back to Business Strategy in Practice (Project-centered Course)
University of Virginia

Business Strategy in Practice (Project-centered Course)

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

Status: Organizational Strategy
Status: Peer Review
Course12 hours

Featured reviews

GN

Reviewed Nov 11, 2020

This is a very good course for professionals of all backgrounds to deepen their business knowledge and an eye opener for those of us with technical background

YR

Reviewed Jan 22, 2025

Very good course to understand how business makes decisions based on strategies and study

TB

Reviewed May 9, 2020

I love the course. It trained by brain circuit to think like an entrepreneur.

LM

Reviewed Jun 12, 2016

A well structured course for acquiring the fundamental knowledge on business strategy.

MN

Reviewed Jul 29, 2020

I have learnt how to use business strategy in the real world. I would like to thank the instructors as well as coursera, for making this learning process incredible, interesting and joyful.

AM

Reviewed Jun 6, 2021

Practical course. This is what is needed in the current times to make a student Industry-ready.

OS

Reviewed May 9, 2016

The final project gives a deeper insight and understanding of how to apply the strategist's toolkits in creating valuable competitive position for an organization. Great Professors

CM

Reviewed Jun 12, 2016

A very well thought final project where one can apply all the tools but also get the best out of such tools to create valuable analysis with the information found.

FP

Reviewed Oct 16, 2019

Sstrongly recommended finish all the specialization for get the best for your development. Thanks University of Virginia.

PN

Reviewed Feb 7, 2026

Très bien structuré et incontournable pour les stratège en Affaires. Je recommande vivement.

FB

Reviewed Aug 31, 2016

excelent course to apply the knowledge of the previous courses

DO

Reviewed Oct 17, 2019

The hands on approach helped me to gain confidence in my ability to carry out a strategic analysis of an organization. The project forced me to thoroughly revise all the preceding 4 courses.

All reviews

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