相較於製造業強調「貨品」與「製造流程」的管理，服務業則強調「人」與「服務流程」的管理。在數位時代，科技是企業拉近與顧客距離的關鍵策略性工具，但如何以人為本，則是企業在新時代的挑戰。
服務模式的體驗、設計與創新：從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
服務模式的體驗、設計與創新：從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
Instructors: 孔令傑 (Ling-Chieh Kung)
Access provided by Pontificia Universidad Católica del Perú
8,740 already enrolled
Gain insight into a topic and learn the fundamentals.
151 reviews
Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
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6 assignments
Taught in Chinese (Traditional)
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There are 6 modules in this course
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Showing 3 of 151
MC
Reviewed on Jul 8, 2021
很實用的課程，可以學習到消費者使用服務的體驗流程，服務的設計與策略，收益管理與定價策略，還是平台的策略。
AL
Reviewed on Apr 7, 2021
深入淺出，章節劃分也很合理，是很棒的服務體驗入門課！理論、案例兼具，最後結合實際的金融產業服務案例非常棒，謝謝四位老師～
TD
Reviewed on Feb 10, 2020
非常棒的课程！讲师们的思路非常清晰！l理论和案例结合的非常好，很充实也很有趣！老师们推荐的延伸阅读书籍也非常好，帮助在这个点开拓视野。赞!
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