AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
Access provided by Saudi Central Bank
60,073 already enrolled
353 reviews
Recommended experience
What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Digital Marketing
- Network Analysis
- Marketing Strategies
- Network Model
- Personalized Campaigns
- Marketing Analytics
- Data-Driven Decision-Making
- Digital Transformation
- Case Studies
- Machine Learning Algorithms
- Customer Engagement
- Business Strategy
- Artificial Intelligence
- Competitive Analysis
- AI Integrations
- Data-Driven Marketing
- Customer Insights
- AI Personalization
- Marketing
Details to know

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There are 4 modules in this course
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Reviewed on Sep 6, 2021
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
Reviewed on Jun 7, 2021
Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !
Reviewed on Nov 27, 2023
Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".
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