Back to International Marketing and Management
University of Colorado Boulder

International Marketing and Management

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

Status: Staff Management
Status: Human Resource Strategy
BeginnerCourse9 hours

Featured reviews

HA

Reviewed Nov 7, 2021

I can see all about the international business and culture.And its very widely known for me.Thank you so much.

PM

Reviewed Apr 7, 2023

This course are very helpful for every one and gain a some knowledge , communication skills ,cultural activities behavior like etc. and also this course is very good for learn new things .

MR

Reviewed May 6, 2023

I enjoyed the questions and answers session of the training. It was such an interactive session. 

CB

Reviewed Jul 13, 2025

This course was very insightful. Multi layered and challenging

PD

Reviewed Sep 26, 2022

L​earned about different aspects of International Business Culture..Surely increased Knowledge

SS

Reviewed Apr 13, 2023

thanks a lot for sharing the concept in detail.the way of explanation is outstanding

JC

Reviewed Apr 25, 2023

Exceptional course. In depth and easy to understand.

JF

Reviewed May 13, 2021

Quiz three has some error, if you want them to retain that information. Try the palace memory technique instead vary annoying trying to get wrong answer to get the point. lol

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