In this course taught by Rihab Seb, you’ll learn how to identify, reach, and persuade your ideal customers with laser-focused targeting and compelling ad creatives. Rihab will show you how to move beyond basic ad setup to develop messaging and visual content that resonates with your audience.
Shopify eCommerce Ads Masterclass: Targeting & Production
Shopify eCommerce Ads Masterclass: Targeting & Production
This course is part of Shopify eCommerce: Social Media Ads for Sales Success Specialization
Instructor: Skillshare
Access provided by Special Competitive Studies Project
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
7 assignments
Taught in English
Recently updated!
July 2025
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This course is part of the Shopify eCommerce: Social Media Ads for Sales Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 7 modules in this course
Lay the groundwork for successful Facebook ad campaigns by learning how to define clear campaign goals and choose the right strategy. This module introduces you to core campaign objective types, ad budgeting techniques, bidding strategies, and attribution settings. You’ll explore how each element fits into your overall marketing goals and how to tailor your choices to suit specific eCommerce scenarios.
What's included
6 videos3 readings1 assignment1 discussion prompt
Great ads start with understanding your audience. In this module, you’ll break down the basics of marketing and sales as they apply to paid social media. You’ll then learn to create detailed customer avatars by exploring demographics, behaviors, and psychographics—and learn how to overcome customer objections with messaging that motivates action.
What's included
4 videos1 reading1 assignment1 discussion prompt
Reach the right people with precision by mastering Facebook’s targeting tools. This module covers interest-based, behavior-based, intent-driven, and lookalike targeting strategies. You’ll also explore how to use the Facebook Ads Library for market research, helping you understand what works in your niche and how to build effective audiences for your eCommerce store.
What's included
6 videos1 assignment1 discussion prompt
Unlock the power of persuasive messaging. This module teaches you to write compelling ad copy that hooks viewers, communicates value, and drives conversions. You’ll learn how to avoid common copy mistakes, structure your ads effectively, and craft standout hooks, body text, and calls to action—all tailored for the fast-paced world of eCommerce.
What's included
8 videos1 assignment1 discussion prompt
Learn to set up winning ads from the ground up inside Facebook Ads Manager. In this module, you’ll explore a variety of ad formats—from carousel and video to UGC—and discover how to pair the right creative types with your campaign goals. You’ll also design mobile-first creatives optimized for engagement on today’s most-used devices.
What's included
6 videos1 assignment1 discussion prompt
Bridge the gap between your marketing funnel and ad performance. This module helps you match your creative and messaging to each stage of the funnel—from awareness to conversion—and shows you how to measure results using key performance indicators. You’ll also learn how to troubleshoot when ads underperform and optimize for better results.
What's included
2 videos1 assignment1 discussion prompt
Take your ad production to the next level with user-friendly design tools. This hands-on module guides you through creating static images, carousels, videos, and stop-motion ads using Canva and mobile apps. You'll also learn how to name and organize your assets for easy tracking and consistent branding—ideal for busy eCommerce entrepreneurs and content creators alike.
What's included
8 videos1 assignment1 peer review1 discussion prompt
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