This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization

Business Analytics Specialization
Make Data-Driven Business Decisions.
Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Siemens
211,669 already enrolled
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Business Analytics
- Customer Analysis
- Customer Insights
- Data-Driven Decision-Making
- Descriptive Analytics
- Financial Accounting
- Financial Analysis
- Financial Data
- Financial Statement Analysis
- Human Capital
- Human Resource Strategy
- Human Resources
- Marketing Analytics
- Operational Analysis
- Operational Efficiency
- Operations Research
- Peer Review
- People Analytics
- Predictive Analytics
Details to know

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Taught in English
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- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics
Course 1 14 hours

Operations Analytics
Course 2 12 hours

People Analytics
Course 3 11 hours

Accounting Analytics
Course 4 12 hours

Business Analytics Capstone
Course 5 16 hours
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