Search Engine Optimization and Content Strategy Specialization
Search Engine Optimization and Content Strategy Specialization
SEO & AI Content Strategy Professional.
Build expertise in SEO and AI-powered search optimization to drive visibility and engagement.
Instructor: ansrsource instructors
Access provided by Southern Illinois University Carbondale
Intermediate level
Recommended experience
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Create SEO strategies using keyword research, competitor analysis, and AI-powered content optimization
Diagnose and resolve technical SEO issues using professional tools like SEMrush and Screaming Frog
Optimize content for both traditional search engines and AI-driven discovery platforms
Skills you'll gain
- Research
- Search Engine Marketing
- Content Strategy
- Content Optimization
- Content Management
- Digital Marketing Campaigns
- Analytics
- Web Analytics and SEO
- Conversion Funnel Analysis
- Search Engine Optimization
- Data-Driven Marketing
- AI Enablement
- Keyword Research
- Marketing Analytics
- Digital Content
- Web Analytics
- Content Creation
- Generative Engine Optimization (GEO)
- Content Marketing
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
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