Macquarie University

Educate Skills for Startups Specialization

Macquarie University

Educate Skills for Startups Specialization

Launch Your Startup.

Learn the steps to go from idea to launch, covering ideation, marketing, structuring and funding.

Savannah Brown

Instructor: Savannah Brown

Access provided by University of the Philippines, OIL

Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply entrepreneurial principles— pitching, sales, marketing, business structuring, and finance—into a cohesive strategy for growing a venture.

Details to know

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Taught in English
Recently updated!

January 2026

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  • Learn in-demand skills from university and industry experts
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Specialization - 3 course series

Validate New Ideas for Startups

Validate New Ideas for Startups

Course 1, 8 hours

What you'll learn

Skills you'll gain

Category: Stakeholder Engagement
Category: Market Research
Category: Customer Analysis
Category: Market Analysis
Category: Entrepreneurship
Category: Value Propositions
Category: Competitive Analysis
Category: User Research
Category: Fundraising and Crowdsourcing
Category: Sales Presentations
Category: Ideation
Category: Customer Insights
Category: Professional Networking
Category: Presentations
Category: Strategic Partnership
Category: New Business Development
Category: Innovation
Category: Data-Driven Decision-Making
Category: Entrepreneurial Finance
Category: Business Modeling
Pitching, Marketing and Sales For Startups

Pitching, Marketing and Sales For Startups

Course 2, 13 hours

What you'll learn

  • Set clear goals using the Objectives and Key Results (OKRs) framework to drive focus and measurable progress.

  • Craft and deliver a structured, persuasive pitch that engages investors, customers, and stakeholders with confidence.

  • Build and execute a social media marketing strategy using data-driven insights to grow brand visibility and audience engagement.

  • Apply storytelling techniques in sales to build emotional connections, communicate value, and convert customers.

Skills you'll gain

Category: Storytelling
Category: Value Propositions
Category: Goal Setting
Category: Social Media Strategy
Category: Presentations
Category: Marketing Strategies
Category: Selling Techniques
Category: Marketing Strategy and Techniques
Category: Customer Insights
Category: User Research
Category: Prospecting and Qualification
Category: Digital Media Strategy
Category: Entrepreneurship
Category: Data-Driven Decision-Making
Category: Brand Strategy
Category: Business Communication
Category: Customer Analysis
Category: Sales Strategy
Category: Oral Expression
Category: New Business Development
Structure, Funding and Negotiation For Startups

Structure, Funding and Negotiation For Startups

Course 3, 17 hours

What you'll learn

  • Access non-dilutive funding through tax incentives and government grants, including the R&D Tax Incentive.

  • Identify, register, and strategically apply intellectual property rights — including patents, trademarks, and copyrights — to protect your startup.

  • Evaluate startup funding options across the full investment spectrum and prepare your venture for investor due diligence and valuation conversations.

  • Negotiate investor term sheets with confidence by understanding key clauses including equity, valuation, liquidation preferences, and dilution.

Skills you'll gain

Category: Business Valuation
Category: Fundraising and Crowdsourcing
Category: Organizational Structure
Category: Business Ethics
Category: Entrepreneurship
Category: Grant Applications
Category: Risk Management
Category: Tax Management
Category: Sales Strategy
Category: Tax
Category: Contract Negotiation
Category: Due Diligence
Category: Environmental Social And Corporate Governance (ESG)
Category: Legal Risk
Category: Price Negotiation
Category: Research and Design

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Instructor

Savannah Brown
Macquarie University
4 Courses516 learners

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