The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT. This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization. The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.
SS
The course material is fantastic and was delivered capably by the instructors. the interviews with the experts were value adds and provided good insights into the application of the concepts.
AY
The course provides a practical approach to how to address issues using Design thinking approach.The examples provided to understand the tools used, provide deep insights on usefulness and applica
NK
This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks
AG
The examples of how to apply the learnings to actual problem scenarios is amazing.
SB
Wonderful experience of getting to learn about the Digital transformation / trends & to be introduced to the newer technologies that can potentially change the world we live in - now & for
MS
Excellent course providing a way how to apply designing thinking to find user-centered solution of not only large corporate problems but equally for small problems encountered frequently.
JB
I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.
KD
The Instructor made it easy to understand the topics and it was well-organized.
NB
Amazing course explaining the 5Ws of Digital Transformation. It explained how disruption and digitization can be made at core. Definitely it enhances my perspective on Digital Transformation.
MV
Excellent lectures, adequate reference material. Very solid foundation course on design thinking. Only thing to make it better is to add more exercises and additional reference material.
SK
PM tools referred are easy to grasp, which can be related to your current projects. Alex pace was perfect and he covered all aspects of product management with plenty of examples and interviews
PR
Good break down of IT strategy ..would be great to have more of IT specific examples
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very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.
Having heard of this term every single hour of working with a consultancy, finally feels great to have a structure in my mind to understand, adapt and explain what digital Transformation really is!
This is the first MOOC I have completed and I must say it was wonderfully presented. As an Undergraduate Business student in an Indian college with outdated curriculum and deficient teaching methodology courses like these are a blessing. To learn about the background of Technological Innovation in Business and to learn about recent trends in the Business Sector and how it is transforming the world around has given me a lot of perspective. It was wonderful to learn about the Process of Disruption, Digital Transformation, Blockchain, AI, AM,etc. and the last module where we were taught about how organizations can use Digital Transformation Strategy in alignment with their resources and their business ecosystem. The Interviews with the BCG experts were very insightful, perhaps my favorite part of the entire course.
Regarding the course content and methodology, I think some modules were a little overwhelming in terms of the information but that is alright since we can always rewatch videos. The tests were wonderful as they required us to use the concepts we learnt and apply them on real life scenarios. This course did not have peer reviewed assignment but made up for it with brilliant quizzes, which I believe are better than most quizzes and peer reviewed assignments in other MOOCs.
I hope to see more Strategy courses from BCG and Darden UVA.
This is for people who have are not in the industry of IT, Software Development or related. If you are a working professional it's to high-level and very generic.
The UVa content is good, but the BCG content is just contentious talking points like the deconstructed value chain. Very little practical information on how an organisation would digitally transform e.g. how it uses data or interacts with its customers.
Graphics in week four are not shown propperly.
Week 4 teaches us, that it is recommendable to create a two speed IT team. However, on the homepage of BCG there was an article published, which describes "the end of Two-Speed IT". Is the material of this class outdated?
Perfectly created content, timed and packaged extremely well. Would recommned to everyone in my ecosystem!
It's a good overview of key concepts, but all in all rather superficial.
I am not working and have a lot of free time so I can finish this entire course in just a few weeks. You lock the exams in order to make more money as it is a monthly subscription. If you can only take the exams when you unlock them you make money because the student must spend more money (more months) and you also drastically slow down the rate of learning. I have knocked off the first few course sections quickly only to have the exam opened weeks later, after I have forgotten all of the material I have studied and learned and now would have redo the same material. This is kind of small minded, cheap and a greedy practice. You should have all exams unlocked and ready to be taken WHEN THE STUDENT DECIDES, NOT YOU. So I am canceling this course. Terrible games you play when people are just trying to learn.
This course is really well crafted. You will get a strong overview of how to empower a company to make it fully digital. All facets of this transformation are covered including a framework which helps pave way to define our own transformation plan for any company. If you are interested in strengthening your understanding of the subject starting from the very basics up to a practical framework to digitally transform companies, then this course is a must!
This was truly a worth investment in my career. Learned a lot. Well structured course content.
Suggestion
It would have been good to have some slides or summarized material available with video tutorials. I have seen such material available in other online course providers. Anyway, course was good even without such material.
I first opted for a free enrolment to the program, I learned for a week and stopped when it prompted for money, went to find other similar courses on other platforms but the impact of the first week session was so deep on me that it brought me back to the course, made me pay for it and after finishing the course I feel so glad I deed and feel so enriched. The course is structured very well, the content, the interviews, the videos, the description is so relevant, to the point and impactful. The exercises in between and weekend reviews really keep you tested on your understanding. The Coursera platform is one of the best e-learning platforms that I have experienced. Kudos to the BCG team, I now know why BCG is The BCG, look forward to more from and with BCG, and Coursera. Thanks, Darden School of Business and the University of Virginia.
After going through this course it has now enabled me to have an structured approach towards Digital Transformation by following the strategies & implementation strategies discussed in the course.
Very good course with practical case studies and interviews. Also the presentations were very nice by the BCG people. The teaching style was very approachable and fun especially by Amane Dannouni.
The course material is fantastic and was delivered capably by the instructors. the interviews with the experts were value adds and provided good insights into the application of the concepts.
Great course! Offered me the opportunity to understand the exponential impact of technology and how deconstruction of industry stack is key to massive innovation in several businesses.
It is a very comprehensive course that the materials are well prepared. Thank you to BCG! I have refreshed my knowledge, learnt many new concepts and on how to apply them.
Strong emphasis on the business side of the topic whereas the technical aspects of real and concrete digital transformation were left out.
only for beginners... no value added for advanced audience .. too much commercialised.
I have yet to complete this course and was planning to quickly review it for any additional information to supplements my courses on Digital Strategy and the Future of Work courses from my People Analytics studies with AIHR Academy and MyHRFuture. (I am also taking classes in Data Science). I just become completely enthralled by this course, the case studies, and the outline of things to come. The reflection questions have provided me with guides to express how I have contributed to business transformations in the past, or how attempts to change technology platforms have failed earlier in my career. I'm so pleased I took the time to review this course. I highly recommend this course to everyone! I found examples from so many industries and it really helped me think clearly about my own situations. Thank You!
Brooke Zimet, SPHR, SHRM-SCP