Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Access provided by The Asia Pacific School of Business

Get in-depth knowledge of a subject

from 14 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 14 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: User Research
Category: Performance Measurement
Category: Market Research
Category: Marketing Analytics
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Surveys
Category: Google Analytics
Category: Market Analysis
Category: User Feedback
Category: Data-Driven Marketing
Category: Business Research
Category: Target Market
Category: Qualitative Research
Category: Target Audience
Category: Customer Analysis
Category: Survey Creation
Category: Key Performance Indicators (KPIs)
Category: Marketing Strategies

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Psychology
Category: Product Marketing
Category: Marketing
Category: Target Market
Category: Customer Analysis
Category: Psychology
Category: Marketing Materials
Category: Closing (Sales)
Category: Customer experience improvement
Category: Critical Thinking
Category: Decision Making
Category: Customer Insights
Category: Negotiation
Category: Selling Techniques
Category: Advertising

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Social Media Marketing
Category: Social Media
Category: Content Performance Analysis
Category: Shared Media
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Drive Engagement
Category: Content Creation
Category: Copywriting
Category: Driving engagement
Category: Social Media Content
Category: Content Strategy

What you'll learn

Skills you'll gain

Category: Innovation
Category: Creative Thinking
Category: Business Risk Management
Category: Business Technologies
Category: Ideation
Category: Persistence
Category: Open Mindset
Category: Thought Leadership
Category: Creativity
Category: Growth Mindedness
Category: Continuous Improvement Process
Category: Visionary
Category: Entrepreneurship
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Case Studies
Category: Coaching
Category: Business Marketing
Category: Sales Strategy
Category: Revenue Management
Category: Selling Techniques
Category: Product Strategy
Category: Negotiation
Category: Entrepreneurship
Category: Upselling
Category: Price Negotiation
Category: E-Commerce
Category: Customer Retention

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Influencing
Category: Sales
Category: Compensation Strategy
Category: Communication
Category: B2B Sales
Category: Rapport Building
Category: Price Negotiation
Category: Closing (Sales)
Category: Overcoming Objections
Category: Collaboration
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: Corporate Communications
Category: Storytelling
Category: Brainstorming
Category: Brand Strategy
Category: Performance Measurement
Category: ChatGPT
Category: Brand Marketing
Category: Content Creation
Category: Responsible AI
Category: Driving engagement
Category: Performance Analysis
Category: Value Propositions
Category: Branding
Category: Content Performance Analysis

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Rapport Building
Category: Decision Making
Category: Compassion
Category: General Sales Practices
Category: Empathy & Emotional Intelligence
Category: Active Listening
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Communication Strategies
Category: Consumer Behaviour
Category: Interpersonal Communications

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Consultative Approaches
Category: Consultative Selling
Category: Cultural Responsiveness
Category: Prospecting and Qualification
Category: General Sales Practices
Category: Active Listening
Category: Cultural Sensitivity
Category: Rapport Building
Category: Sales Process
Category: Decision Making
Category: Overcoming Objections
Category: Selling Techniques
Category: Intercultural Competence
Category: Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Active Listening
Category: Selling Techniques
Category: Customer Relationship Building
Category: Consumer Behaviour
Category: Sales Process
Category: Rapport Building
Category: General Sales Practices
Category: Non-Verbal Communication
Category: Overcoming Objections
Category: Consultative Selling

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Sales Process
Category: Marketing Materials
Category: Closing (Sales)
Category: Prompt Engineering
Category: Conversion Funnel Analysis
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Sales Strategy
Category: Sales
Category: Target Audience
Category: Video Production
Category: Marketing Psychology
Category: Decision Making
Category: Selling Techniques
Category: General Sales Practices
Category: Product Promotion

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
121 Courses45,841 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Marketing Psychology & Neuromarketing - 2026

avg. across 11 courses

  • 5 stars

    80%

  • 4 stars

    12%

  • 3 stars

    0%

  • 2 stars

    0%

  • 1 star

    8%

LZ
Course: 2026 Market Research: Consumer Behavior & Psychology

Reviewed on May 4, 2026

LZ
Course: Marketing Skills: Marketing Psychology And Neuromarketing

Reviewed on May 14, 2026

LZ
Course: Viral Marketing And Growth Hacking With Content Marketing

Reviewed on May 14, 2026