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International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Status: B2B Sales
Status: Global Marketing
BeginnerSpecialization

Top reviews across International Marketing & Cross Industry Growth

AC

Reviewed Sep 12, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

TS

Reviewed Jun 12, 2022

This is by far the most informative and entertaining course on Coursera. I haven't fallen asleep once. And I'm learing. Thank you.

EO

Reviewed Nov 19, 2023

Please consider using content and company examples from 2020 onwards. Content pre-2020 may not be applicable to this day-and-age and advent of covid-19 and era of AI.

KP

Reviewed Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

JT

Reviewed Sep 22, 2020

So much to learn! What a great teacher and innovative topics. 100% recommended

BB

Reviewed Aug 16, 2017

Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.

BS

Reviewed Oct 2, 2017

very helpful , clear explanations and i really like the style that during the presentation questions bars had appeared it helped a lot to pay attention and stay focused.

JW

Reviewed Sep 7, 2016

Good course to understand how to enter International Marketing and execute it.

C

Reviewed May 18, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing

SN

Reviewed Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

OI

Reviewed Jul 3, 2020

It was useful and engaging. Also it made me see the importance of marketing in sports and entertainment marketing on a larger scale.

AP

Reviewed Oct 3, 2023

Amazing way to put the previous knowledge from the five courses on practice! I really enjoyed this capstone project and the guidance from the professor. Thanks!

Learner reviews across International Marketing & Cross Industry Growth

Showing: 20 of 238

Yoonjoo
Course: Intro to International MarketingReviewed Jul 28, 2018Course: Intro to International Marketing
Ravinder
Course: Intro to International MarketingReviewed Jun 22, 2020Course: Intro to International Marketing
Primada
Course: Intro to International MarketingReviewed Mar 31, 2019Course: Intro to International Marketing
Joyce
Course: Intro to International MarketingReviewed Nov 16, 2020Course: Intro to International Marketing
Heidi
Course: Intro to International MarketingReviewed Oct 7, 2019Course: Intro to International Marketing
Carolina
Course: Intro to International MarketingReviewed Sep 22, 2019Course: Intro to International Marketing
Supanut
Course: Intro to International MarketingReviewed Jun 1, 2020Course: Intro to International Marketing
Justin
Course: Intro to International MarketingReviewed Apr 19, 2020Course: Intro to International Marketing
Marushka
Course: Intro to International MarketingReviewed Feb 22, 2016Course: Intro to International Marketing
Van
Course: Intro to International MarketingReviewed Aug 4, 2019Course: Intro to International Marketing
Ezzat
Course: Intro to International MarketingReviewed Jun 8, 2017Course: Intro to International Marketing
Amy
Course: Intro to International MarketingReviewed Sep 29, 2016Course: Intro to International Marketing
Khethi
Course: Intro to International MarketingReviewed Apr 28, 2016Course: Intro to International Marketing
Nishanth
Course: Intro to International MarketingReviewed May 12, 2020Course: Intro to International Marketing
Anshul
Course: Intro to International MarketingReviewed Sep 13, 2017Course: Intro to International Marketing
Maria
Course: Intro to International MarketingReviewed Apr 10, 2017Course: Intro to International Marketing
Barbara
Course: Intro to International MarketingReviewed Oct 3, 2017Course: Intro to International Marketing
Jan
Course: Intro to International MarketingReviewed Mar 6, 2016Course: Intro to International Marketing
Sayan
Course: Intro to International MarketingReviewed Sep 6, 2017Course: Intro to International Marketing
KAMALA
Course: Intro to International MarketingReviewed Dec 24, 2019Course: Intro to International Marketing