Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
The content was excellent but it requires a high interest/attention span on part of the students because very few teaching aids are used.
Good introduction to topic. Brilliantly summarized and characterized how iconic companies create, deliver, capture, and defend business value via Digital
This course has exceeded my expectations and will be happy to recommend to anyone who would like to learn about new digital business models.
Very insightful course, this gives me an overview of how digital business work, what kind of digital business concept. very funadamental course for who wants to understand digital business.
Simple and interesting lesson for everyone. It includes interesting content, but there is no need to pay for a certificate for this kind of lessons.
Hi! Congratulations for the course. So far I've enjoyed a lot!. I really like that you take in account Chinese companies as examples.
This course was really helpful where I could learn much more about businesses being digital and who all are helping the business to achieve that competitiveness.Thanks a lot!
If you are interested in Business Models of today Digital Era - this course is a must. Simple explanation, lot of powerful examples. Amazing.
Definitely changed my outlook. Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
This course has provided me a very good understanding of the Digital Business Model. This has helped me to appreciate and contribute in Digital Business Transformation.
Excellent program to understand digital business models of leading companies and emergence of developer's in driving the digital business.
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
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In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
Definitely changed my outlook.
Assignments are very good to involve you even further and foster the knowledge. But they made me stuck and did not let me to move on for weeks together.
Thank you for that very comprehensive course. It has opened my eyes to the newest forms of businesses which have taken a leap in the Digital platform.
My first forray into digital business and I was absolutely thrilled to learn basically the history of the big movers in this area and the very clear model structure that can apply to any industry or business you are currently involved in. This course inspired me to take more courses in Digital Marketing, Innovation and E-Commerce so i recommend it highly to anyone looking to start their education in this fascinating area. The videos were great, using real examples and case studies. Word of caution, while it is entry level, beware: you will have to work and study to pass the quizzes but I loved that it kept me from moving forward before I demonstrated a degree of understanding needed to move on. Also the essays, while 500 words definitely help you to solidify your understanding and you cannot explain what you do not know -so again it was excellent reinforcement and humbling as some of my peers wrote far better papers than I did !
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
Excellent program to understand digital business models of leading companies and emergence of developer's in driving the digital business.
Thoroughly enjoyed this course. It was not only insightful but also challenged me to do more in-depth research about digital business models and ways I can contribute to transforming traditional business models. The practical examples were great, I was introduced to so many companies that I have never heard about before. My only reason for a 4-star rating is, I wish there was another component to the course where I could create a project around digital business models. Overall, really great course!
I was familiar with similar content from a book on platforms. However, Week3 and Week4 were complete new and enlightening see how the role and value of "the developer" as evolved to decision maker versus a "low level grunt coder." I am a developer with ideas.
learnt nothing, course instructions are inconsistent, videos teach next to nothing. If you're looking to learn about digital business models look elsewhere. If you want to be aware of the fact that developers are important for digital business models, then you'll learn that from 30 seconds of one of the videos... a true waste of money...
Great insights into the new age business models. Good case studies and a collaborative discussion forum. Looking forward to more courses around the business from Lund University.
This course is very interesting. It will provide you the understanding of the roles between developers and digital business. It is very focused on developers and their impacts.
The course is delivered at a great pace. No lengthy videos, the concepts are succint and lecturer use assignments to reinforce the concepts. The length of the assignments is also well thought through, not too time consuming yet offering sufficient practice for the learner. Overall interesting course.
Gave good insight into how digital business works. All provided info is from Vision mobile's study. Would be better if more information can be added from other sources as well.
Basic content that do not explain how business models are applied in digital world
This is a very poor course. Author claimed his course to be about the 'Digital Business Models". Though in reality this material is focused solely on software developers and their role in building digital business models. If you were looking for a structured course on this subject I would recommend to look for another course.
Good areas
- The course went pretty deep into the business models.
- Based on the C-D-C-D value chain, the explanation from traditional to digital was so much easier to understand.
- The most interesting module is perhaps the "build your digital business model".
Not-so-good areas
- Week 3 where it is dedicated to promote the importance of developers and part of Week 4 where it suggested to use developers as an engine growth. i thought that these 2 areas were over emphasized to the extent that the rest of the components in a digital business model were complementary.
- The link to a slashdata report created in 2013 was broken and i had to spin some stories to covercome the assignment in Week 4.
Demonstrates how Internet companies are adapting to the current business environment and placing their product and services to create a lucrative business model.
Well, explained scenarios and examples used to showcase different strategy taken up by Google, Facebook, Apple etc...
A recommended courses if one wants to know how Google and Whatsapp etc are making money. Interesting topic to learn.
A very good starting point for beginners to learn about Digital Business models. Assignments are excellent, make you think, research and find more about each topic. An excellent way to learn more about companies, their business models and how they operate. Course is made for all categories of students, easy to understand and easy to connect.
For a long time, I had been wondering how digital businesses work, how they create value, hence how they monetize their values. The answer came through this course, which operated as a catalyst, to give me a clear view of how digital businesses in practice work, which was really very useful!
Thanks
I learnt many things from this course. I am from a backward country there so is no high-quality education. I am surprised to see the level of education they are providing. I have not experienced such kind of mentor before and I thank Mr andreau that he has shared the knowledge with us.