In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.
Really informative. All topics on this course are of inmensive use for my current work and they provided valuable insights that I can apply on my current role.
Really interesting topics. The papers presented during the modules of this course were very useful.
Great session on storytelling and brand repositioning. It clearly explained how the right story can strengthen a brand’s identity and connect better with customers.
Showing: 5 of 5
Excellent overview, clear ideas. Amazing summary that goes from understanding innovation to the key elements of digital transformation and what it needs to be in mind to deplou
I truly enjoyed this course, it gives you an overall view of how, why and what is Digital Disrtuption and gives a clear roadmap on how to implement it.
Otganised and easy to folow through. Well done
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A good overview of digital disruption, with a useful framework for the transformation inside and outside the organisation. I felt that Weeks 1 and 2 were stronger, as Weeks 3 and 4 were more theoretical, and the assessments were more functional, asking you to recall specific facts that are going to be used when you actually put the learning into action and use it in day to day work.