This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization

Business Analytics Specialization
Make Data-Driven Business Decisions.
Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Northwest University
221,558 already enrolled
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- People Management
- Financial Analysis
- Human Resources Management and Planning
- Analytics
- Predictive Analytics
- Operational Efficiency
- Data-Driven Decision-Making
- Financial Statement Analysis
- People Analytics
- Customer Analysis
- Peer Review
- Customer Insights
- Data-Driven Marketing
- Operational Analysis
- Marketing Analytics
- Human Resource Strategy
- Business Analytics
- Descriptive Analytics
- Financial Statements
- Financial Data
Details to know

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Specialization - 5 course series

Customer Analytics

Operations Analytics

People Analytics

Accounting Analytics

Business Analytics Capstone
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Learner reviews across Business Analytics
avg. across 5 courses
- 5 stars
69.18%
- 4 stars
23.22%
- 3 stars
5.38%
- 2 stars
1.31%
- 1 star
0.89%
Reviewed on Apr 5, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
Reviewed on Jan 29, 2018
Very useful and very informative. Loved the predictive and prescriptive part of this learning. Good knowledge to get into more advanced learning. Much much better than customer analytics course.
Reviewed on Dec 14, 2017
Excellent course! I learned more about HR and staffing strategy from this single course than the Human Resource Management specialization from the other university program offered on Coursera.
