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Generative AI for Digital Marketing

Build hands-on generative AI (GenAI) skills to future-proof your digital marketing career! This specialization from IBM is specifically designed to give marketing managers, content creators, freelance writers, bloggers, startup founders, and small-business owners the highly sought-after, hands-on skills to harness GenAI effectively in just four weeks. No prior AI experience required. As you learn, you’ll master the core concepts of GenAI, along with prompt engineering techniques that create high-quality, audience-focused content efficiently. You’ll explore how to use GenAI tools for automating content creation, blogs, ad copy, and social posts, and for optimizing audience segmentation, keyword research,SEO, and digital advertising. You’ll also learn how AI can personalize e-commerce and email marketing experiences for better engagement. You’ll then dive into Generative Engine Optimization (GEO), to understand how AI-powered engines like AI Overviews, Copilot, Perplexity, and ChatGPT interpret and cite content. Plus, you’ll get hands-on designing AI-friendly formats, structuring entity-driven content, and measuring visibility using emerging GEO metrics. If you’re keen to future-proof your digital marketing career with GenAI and GEO skills businesses need, enroll today!

Status: Generative Engine Optimization (GEO)
Status: Search Engine Optimization
BeginnerSpecialization

Top reviews across Generative AI for Digital Marketing

SO

Reviewed Mar 3, 2024

A good introduction to the capabilities of generative AI, I recommend this to anyone that is curious or interested in the subject of generative AI and its real world applications

HD

Reviewed Jul 24, 2025

This course was an eye-opening introduction into the power of prompt engineering and how strategic inputs can drive more accurate, creative, and relevant responses from generative AI models.

AC

Reviewed Nov 10, 2025

Very good course covering basic details, need in depth details in SEO and ad copies section.

JT

Reviewed Jun 26, 2026

An excellent course to learn AIO & GEO through a structured, step-by-step approach.

TT

Reviewed Jul 28, 2024

This was such an amazing course. This course changed everything I knew about the AI. After this course my knowledge with regards to AI and it capabilities changed significantly.

NB

Reviewed Feb 27, 2025

Excellent course that brings clarity to the new world of Artificial Intelligence. I needed to understand why AI was so important and now I know! Thanks IBM and Coursera.

SS

Reviewed Jan 1, 2026

Really well done. Enough repetition for it to stick. Great interactivity

OT

Reviewed Jan 21, 2025

Very good Into to AI, with in depth descriptions of GenAI tools and their fields of application. Hands on exercises to consolidate knowledge and create contextual text, audio and video.

AS

Reviewed Aug 3, 2024

Me gusto mucho, es muy entretenido y me resulto de gran ayuda todos estos consejos que claramente pondre en practica. GRACIAS COURSERA Y SENATEC :)

BS

Reviewed Dec 27, 2025

Excellent introduction to GEO. The course material was clear. The exercises were helpful to reinforce the learnings.

CS

Reviewed May 14, 2024

I definitely appreciated that this didn't cover just text-to-image tools. I feel that even if someone is not new to AI, they might do something during this course that they haven't done before.

TT

Reviewed Aug 2, 2024

The course was so useful and informative. You can learn a lot about how to use the right prompts when using AI in order to get the ideal outcome.

Learner reviews across Generative AI for Digital Marketing

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Nicholas
Course: Generative AI: Introduction and Applications
1.0
Reviewed Jan 24, 2024Course: Generative AI: Introduction and Applications
Marc
Course: Generative AI: Introduction and Applications
1.0
Reviewed Sep 14, 2024Course: Generative AI: Introduction and Applications
Chase
Course: Generative AI: Introduction and Applications
1.0
Reviewed Aug 15, 2025Course: Generative AI: Introduction and Applications
Oriol
Course: Generative AI: Introduction and Applications
5.0
Reviewed Jan 21, 2025Course: Generative AI: Introduction and Applications
Daniel
Course: Generative AI: Introduction and Applications
2.0
Reviewed Apr 2, 2024Course: Generative AI: Introduction and Applications
Karalea
Course: Generative AI: Introduction and Applications
3.0
Reviewed Nov 17, 2023Course: Generative AI: Introduction and Applications
Sebastian
Course: Generative AI: Introduction and Applications
5.0
Reviewed Feb 2, 2025Course: Generative AI: Introduction and Applications
Bill
Course: Generative AI: Introduction and Applications
4.0
Reviewed Apr 2, 2024Course: Generative AI: Introduction and Applications
Karun
Course: Generative AI: Introduction and Applications
2.0
Reviewed Feb 19, 2024Course: Generative AI: Introduction and Applications
Alexander
Course: Generative AI: Introduction and Applications
1.0
Reviewed Sep 20, 2025Course: Generative AI: Introduction and Applications
Carlo
Course: Generative AI: Introduction and Applications
5.0
Reviewed May 15, 2024Course: Generative AI: Introduction and Applications
Stephen
Course: Generative AI: Introduction and Applications
5.0
Reviewed Mar 3, 2024Course: Generative AI: Introduction and Applications
Aram
Course: Generative AI: Introduction and Applications
2.0
Reviewed Aug 18, 2025Course: Generative AI: Introduction and Applications
Richard
Course: Generative AI: Introduction and Applications
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Reviewed Mar 30, 2024Course: Generative AI: Introduction and Applications
Greg
Course: Generative AI: Introduction and Applications
5.0
Reviewed Dec 24, 2023Course: Generative AI: Introduction and Applications
gonzalo
Course: Generative AI: Introduction and Applications
2.0
Reviewed Sep 24, 2025Course: Generative AI: Introduction and Applications
Brent
Course: Generative AI: Introduction and Applications
1.0
Reviewed Sep 16, 2025Course: Generative AI: Introduction and Applications
Jeremy
Course: Generative AI: Introduction and Applications
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Reviewed May 11, 2024Course: Generative AI: Introduction and Applications
Kevin
Course: Generative AI: Introduction and Applications
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Reviewed Jan 31, 2024Course: Generative AI: Introduction and Applications
Caitlin
Course: Generative AI: Introduction and Applications
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Reviewed Nov 14, 2025Course: Generative AI: Introduction and Applications