Google
Google Digital Marketing & E-commerce Professional Certificate
Google

Google Digital Marketing & E-commerce Professional Certificate

Get on the fast track to a career in digital marketing. In this certificate program, you'll learn in-demand skills at your own pace, no degree or experience required.

Taught in English

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Google Career Certificates

Top Instructor

Sponsored by YC Regional Economic Development Center

601,351 already enrolled

Professional Certificate - 7 course series

Earn a career credential that demonstrates your expertise

4.8

(22,256 reviews)

Beginner level

Recommended experience

6 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

  • Attract and engage customers through digital marketing channels like search and email

  • Measure marketing performance through analytics and present insights

  • Build e-commerce stores, analyze online performance, and grow customer loyalty

Details to know

Shareable certificate

Add to your LinkedIn profile

Professional Certificate - 7 course series

Earn a career credential that demonstrates your expertise

4.8

(22,256 reviews)

Beginner level

Recommended experience

6 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Prepare for a career in Digital Marketing

  • Receive professional-level training from Google
  • Demonstrate your proficiency in portfolio-ready projects
  • Earn an employer-recognized certificate from Google
  • Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist
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$59,000+
median U.S. salary for Digital Marketing
¹
213,000+
U.S. job openings in Digital Marketing
¹
75%
of certificate graduates report career improvement
²

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

Connect with 150+ U.S. hiring organizations in Google’s Employer Consortium

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¹Lightcast™ US Job Postings (median U.S. salary with 0-5 years experience), Jan. 1, 2022 - Dec. 31, 2022). ²Positive career outcome (e.g., new job, promotion, or raise) within six months of completion. Based on program graduate survey, United States 2022.

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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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Professional Certificate - 7 course series

Foundations of Digital Marketing and E-commerce

Course 118 hours4.8 (18,372 ratings)

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Skills you'll gain

Category: Marketing
Category: Strategy

Attract and Engage Customers with Digital Marketing

Course 221 hours4.8 (4,972 ratings)

What you'll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you'll gain

Category: Marketing
Category: Advertising
Category: Web Development

From Likes to Leads: Interact with Customers Online

Course 328 hours4.8 (2,585 ratings)

What you'll learn

  • Define social media marketing and describe its purpose

  • Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising

  • Define the goals of a social media campaign

  • Write, design, and repurpose engaging content for social media

Skills you'll gain

Category: Marketing
Category: Social Media
Category: Advertising
Category: Data Analysis

Think Outside the Inbox: Email Marketing

Course 425 hours4.8 (1,769 ratings)

What you'll learn

  • Understand how email marketing fits into a digital marketing strategy

  • Write effective email copy, subject lines, and preview text

  • Test, execute, and optimize an email marketing campaign

  • Measure and analyze email campaign results

Skills you'll gain

Category: Marketing
Category: Communication
Category: Data Analysis
Category: Writing

Assess for Success: Marketing Analytics and Measurement

Course 526 hours4.6 (1,290 ratings)

What you'll learn

  • Define media planning and strategies

  • Describe what defines a successful marketing campaign

  • Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy

  • Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights

Skills you'll gain

Category: Marketing
Category: Data Analysis

Make the Sale: Build, Launch, and Manage E-commerce Stores

Course 623 hours4.8 (1,154 ratings)

What you'll learn

  • Understand essential e-commerce strategies and practices

  • Explain what e-commerce stores and platforms are and how they work

  • Create an engaging customer experience online using best practices

  • Set up a mock e-commerce store using Shopify

Skills you'll gain

Category: Sales
Category: Advertising
Category: Marketing

Satisfaction Guaranteed: Develop Customer Loyalty Online

Course 729 hours4.8 (2,784 ratings)

What you'll learn

  • Identify common strategies for building customer loyalty in e-commerce

  • Successfully manage client relationships and measure satisfaction

  • Find, apply for, and prepare for interviews and jobs

  • Put together a portfolio and/or resume to present to employers

Skills you'll gain

Category: Marketing
Category: Sales

Instructor

Google Career Certificates

Top Instructor

Google
323 Courses9,267,367 learners

Offered by

Google

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