Key Digital Marketing Concepts: Periodic Table Visual Guide

Written by Coursera • Updated on

Learn digital marketing with the periodic table guide. Discover core concepts, advanced techniques, and essential skills quickly.

Periodic Table of Digital Marketing Principles

Explore digital marketing strategies structured as a periodic table. This visual tool categorizes and organizes fundamental tactics and concepts into an easily navigable format, making it accessible for learners of all levels. Whether you're new to digital marketing, a seasoned marketer refining your skills, or simply curious about online marketing dynamics, this periodic table will guide you through each strategy with clarity. Explore topics from SEO and content marketing to social media tactics and data analytics to see how these techniques interlink to create successful digital marketing campaigns.

Read more: What Is Digital Marketing?

Marketing Foundations

Begin your marketing journey in the Foundations group. Understand essential marketing theories, explore Consumer Behavior (C) to predict and influence purchase decisions, develop Brand Strategies (B), and harness Data Analytics (D) to drive actionable insights.

Read more: What Is Brand Strategy?

Content & Engagement

Content is key in the digital landscape. In the Content Creation & Curation category, explore the art of Content Strategy (CS), the craft of Copywriting (CW), and the impact of Graphic Design (G). Use the power of storytelling through Video Production (V) to captivate your audience.

Read more: What Is Content Marketing?

Platforms & Channels

In the Platforms & Channels group, learn how to optimize your message across various digital pathways. Excel in Search Engine Optimization (SE), leverage Search Engine Marketing (SM) for greater visibility, engage users with Email Marketing (E), and navigate Social Media Marketing (S). Discover the reach of Affiliate Marketing (A) and the strength of Content Marketing (M).

Read more: What Is Affiliate Marketing?

Advertising & Outreach

The Advertising & Outreach section delves into Pay-Per-Click (P) campaigns, Display Advertising (DA) techniques, the nuances of Public Relations (PR), and the growing influence of Influencer Marketing (I).

Read more: What is Influencer Marketing?

Analysis & Insights

In the Analysis & Insights group, enhance your campaigns with Conversion Rate Optimization (CO) tactics, create seamless user experiences with UX Design (U), and refine strategies through A/B Testing (AB). Understand and act upon Key Metrics (K) to measure success.


The Strategy & Innovation group encourages strategic thinking with principles like Marketing Plans (MP), focused Targeting (T), and precise Positioning (P) in the market.

Digital Tools & Technologies

The Digital Tools & Technologies category embraces modern marketing. Manage content with Content Management Systems (CS), build customer relationships with Customer Relationship Management (CR) tools, automate with Marketing Automation (MA), and analyze data with Analytics Tools (AT).

This guide helps you develop your knowledge and skills in digital marketing. By understanding and applying these principles, you'll be equipped to handle digital marketing challenges and create effective campaigns. Explore digital marketing courses.

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