IE Business School
Marketing Mix Implementation Specialization
IE Business School

Marketing Mix Implementation Specialization

Take your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights.

Taught in English

Some content may not be translated

Ramon Diaz-Bernardo
Luis Rodriguez Baptista
Maria Teresa Aranzabal

Instructors: Ramon Diaz-Bernardo

57,638 already enrolled

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.6

(3,500 reviews)

Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.6

(3,500 reviews)

Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Learn at your own pace

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Specialization - 5 course series

Brand and Product Management

Course 112 hours4.7 (2,558 ratings)

What you'll learn

  • Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.

  • Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.

  • Describe the customer experience journey to identify, define, and implement key brand touchpoints.

  • Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.

Skills you'll gain

Category: Advertising
Category: Communication
Category: Integrated Marketing Communications
Category: Marketing Management
Category: Marketing Mix

Pricing Strategy

Course 213 hours4.6 (981 ratings)

What you'll learn

  • Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.

  • Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.

  • Discover the willingness to pay or price response of customers using surveys, experiments and market data.

  • Calculate the price elasticity for a given product or service and find out which is its optimal price.

Skills you'll gain

Category: Pricing
Category: Marketing Communications
Category: Brand and Product Management
Category: Channel Management
Category: Marketing Mix

Channel Management and Retailing

Course 310 hours4.5 (1,083 ratings)

What you'll learn

  • Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.

  • Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.

  • Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.

  • Know the importance of a strategic online presence for retailers and future trends in retailing.

Skills you'll gain

Category: Product Strategy
Category: Brand Architecture
Category: Customer Experience
Category: Brand and Product Management
Category: Brand Engagement

What you'll learn

  • Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.

  • Learn the theories on how advertising works and how consumers make decisions.

  • Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.

  • Know the elements, latest trends and tools used for a marketing communications mix.

Skills you'll gain

Category: Pricing
Category: Price Discrimination
Category: Sales
Category: Pricing Strategies
Category: Pricing Psychology

Marketing Mix Implementation Capstone

Course 519 hours4.6 (95 ratings)

What you'll learn

  • Equip learners with valuable skills in brand and product management, enhancing their ability to tackle real-world marketing challenges effectively.

  • Enhance learners' proficiency in pricing strategy and its relevance in a real-world business scenario.

  • Gain valuable insights into channel management practices and their significance, particularly for innovative companies like Tesla.

  • Demonstrate proficiency in integrated marketing decision-making and critically assess the marketing mix strategies.

Skills you'll gain

Category: Trade Marketing
Category: Retail Management
Category: Supply Chain
Category: Retailing
Category: Channel Management

Instructors

Ramon Diaz-Bernardo
IE Business School
10 Courses49,385 learners
Luis Rodriguez Baptista
IE Business School
2 Courses122,082 learners

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