Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

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Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 8 reviews of courses in this program

Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

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Taught in English
Recently updated!

February 2026

91% of learners achieved a positive career outcome

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 11 course series

2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 1, 4 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Market Research
Category: Customer Analysis
Category: Qualitative Research
Category: Surveys
Category: Focus Group
Category: Google Analytics
Category: User Research
Category: Consumer Behaviour
Category: Marketing Psychology
Category: Target Audience
Category: Market Analysis
Category: Marketing
Category: Data-Driven Decision-Making
Category: Key Performance Indicators (KPIs)
Category: Target Market
Category: Survey Creation

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Psychology
Category: Decision Making
Category: Closing (Sales)
Category: Target Market
Category: Target Audience
Category: Advertising
Category: Product Marketing
Category: Customer Analysis
Category: Negotiation
Category: Critical Thinking
Category: Customer experience improvement
Category: Selling Techniques
Category: Marketing
Category: Psychology
Category: Customer Insights
Category: Marketing Materials

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Drive Engagement
Category: Social Media Marketing
Category: Content Performance Analysis
Category: Shared Media
Category: Social Media Content
Category: Social Media
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Copywriting
Category: Driving engagement
Category: Content Strategy
Category: Content Creation

What you'll learn

Skills you'll gain

Category: Innovation
Category: Ideation
Category: Business Technologies
Category: Business Risk Management
Category: Visionary
Category: Entrepreneurship
Category: Thought Leadership
Category: Open Mindset
Category: Growth Mindedness
Category: Continuous Improvement Process
Category: Creative Thinking
Category: Creativity
Pricing Strategies - 2026

Pricing Strategies - 2026

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Price Negotiation
Category: Case Studies
Category: Negotiation
Category: Entrepreneurship
Category: Sales Strategy
Category: Customer Retention
Category: Revenue Management
Category: Selling Techniques
Category: Coaching
Category: E-Commerce
Category: Upselling
Category: Business Marketing
Category: Product Strategy

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Collaboration
Category: Communication
Category: Closing (Sales)
Category: B2B Sales
Category: Sales
Category: Overcoming Objections
Category: ChatGPT
Category: Rapport Building
Category: Price Negotiation
2026 ChatGPT For Memorable Brand Storytelling

2026 ChatGPT For Memorable Brand Storytelling

Course 7, 1 hour

What you'll learn

Skills you'll gain

Category: Storytelling
Category: AI powered creativity
Category: Brand Marketing
Category: Performance Measurement
Category: ChatGPT
Category: Empathy & Emotional Intelligence
Category: Corporate Communications
Category: Value Propositions
Category: Prompt Engineering
Category: Content Creation
Category: Brainstorming
Category: Brand Strategy
Category: Content Performance Analysis
Category: Driving engagement
Category: Copywriting
Category: Responsible AI
Category: Branding

What you'll learn

Skills you'll gain

Category: Empathy
Category: Emotional Intelligence
Category: Decision Making
Category: Empathy & Emotional Intelligence
Category: General Sales Practices
Category: Personal Development
Category: Compassion
Category: Rapport Building
Category: Consumer Behaviour
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Active Listening

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Overcoming Objections
Category: Sales
Category: Active Listening
Category: Consultative Selling
Category: Cultural Sensitivity
Category: Intercultural Competence
Category: Selling Techniques
Category: General Sales Practices
Category: Rapport Building
Category: Consultative Approaches
Category: Prospecting and Qualification
Category: Sales Process
Category: Cultural Responsiveness
Category: Decision Making

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Consultative Selling
Category: Customer Relationship Building
Category: Rapport Building
Category: Overcoming Objections
Category: General Sales Practices
Category: Sales Process
Category: Active Listening
Category: Non-Verbal Communication
Category: Selling Techniques
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Sales Process
Category: Sales Strategy
Category: Marketing Materials
Category: Product Promotion
Category: Marketing Collateral
Category: Closing (Sales)
Category: Marketing Strategies
Category: Marketing
Category: Consumer Behaviour
Category: Video Production
Category: Selling Techniques
Category: Sales
Category: General Sales Practices
Category: Promotional Strategies
Category: Target Audience
Category: Customer Analysis
Category: Marketing Psychology
Category: Conversion Funnel Analysis

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Instructor

Alex Genadinik
Alex Genadinik
117 Courses24,079 learners

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Alex Genadinik

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