Digital Marketing: Strategy, Content & AI
Completed by Nicat Umuyev on May 20, 2025
Verified learner ·
Badge ID: DvBESZ-ISZCwREmfiPmQDQ
About this Badge
This badge signifies expertise in leveraging generative AI to enhance social media strategies and streamline content creation. Earners are skilled in developing and executing comprehensive digital content strategies for effective management and governance. They are also proficient in planning and evaluating social media campaigns utilizing paid, earned, and owned media to maximize business opportunities.
Learning objectives
- Utilize generative AI to enhance social media strategies and streamline content creation.
- Develop and implement integrated digital marketing campaigns using paid, earned, owned, and shared media channels.
- Plan and evaluate social media campaigns to maximize business opportunities and measure their success.
- Critically assess the role of influencers and social media platforms in viral marketing campaigns.
Skills learned
- Social Media Strategy
- Social Media Marketing
- Integrated Marketing Communications
- Search Engine Marketing
- Marketing Strategy and Techniques
- Marketing Strategies
- Content Marketing
- Search Engine Optimization
- Marketing Channel
- Marketing Effectiveness
- Digital Marketing
- Business Marketing
- Web Analytics and SEO
- Content Creation
- Generative AI
- Target Audience
- Performance Measurement
- Content Strategy
- Media Strategy
- Advertising
- Influencing
- Media Planning
- Campaign Management
- Social Media
- Risk Management
- Marketing
- Skills section collapsed. Showing 7 of 28 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.