Meta SMM Course Cluster 1: Social Media Foundations
Completed by Mariella Suilan on February 6, 2026
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Badge ID: K2qrDeldQ0iqqw3pXSNItA
About this Badge
In this cluster, you will build a strong foundation in social media marketing. Learn how platforms work, define your target audience, set goals, and manage content with a consistent brand voice. Coursera access begins when you activate your account and lasts for 4 weeks—so start early and complete your courses on time!
Learning objectives
- Create and manage a social media presence, including setting up business accounts on platforms like Facebook and Instagram.
- Develop and implement a content calendar to optimize social media engagement and performance using real-world data.
- Define target audiences and set SMART goals with KPIs for effective social media marketing strategies.
Skills learned
- Social Media Marketing
- Social Media Strategy
- Social Media Management
- Marketing Strategies
- Content Marketing
- Marketing Channel
- Generative AI Agents
- Digital Marketing
- Content Creation
- Digital Media Strategy
- Goal Setting
- Target Audience
- Content Performance Analysis
- Customer Engagement
- Branding
- Social Media
- Customer Analysis
- Content Management
- Marketing
- Key Performance Indicators (KPIs)
- Skills section collapsed. Showing 9 of 22 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.