Social Media Strategist / Specialist
If you like creating engaging content for social media, analyzing social media performance, and managing online communities this role is for you.
A Social Media Strategist creates and executes social media campaigns to build brand awareness and engagement. They analyze metrics, optimize content, and manage platforms to enhance online presence.
Skills you’ll need: Social Media Strategy, Content Creation, Social Media Marketing, Analytics, Digital Marketing, Social Media Management, Writing, Research
Recommended credentials
Introduction to Social Media Marketing
Course 1 of 6
Social Media Management
Course 2 of 6
Fundamentals of Social Media Advertising
Course 3 of 6
Advertising with Meta
Course 4 of 6
Measure and Optimize Social Media Marketing Campaigns
Course 5 of 6
Meta Social Media Marketing Capstone
Course 6 of 6
Getting Started with TikTok
Course 1 of 3
TikTok for Business
Course 2 of 3
Advertising and E-commerce on TikTok
Course 3 of 3
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Career resources
A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms.
Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.
Media planning is a process that marketers use to determine the best method of communicating a message to an audience.
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¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2025 - 10/1/2026)