This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve.

Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work.

In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience.

To make your big idea into a reality, you’ll need the personal, professional, and financial resources we discuss in this module.

This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening, planning, clarifying, and supporting your big idea.

Create a pitch for your Big Idea, then give and receive feedback.

In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered their insider perspectives on a number of pressing problems that present unprecedented opportunities for meaningful innovation.