Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Proposal Writing, Procurement, Negotiation, Strategic Thinking, Team Leadership, AI Product Strategy, Leadership, Operations Management, Communication, Business, Team Management
Beginner · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Data Collection, Lean Six Sigma, Six Sigma Methodology, Quality Improvement, Process Improvement, Business Process, Project Management, Project Planning, Customer experience improvement, Process Mapping, Statistics, Statistical Analysis, Stakeholder Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Ethics, Augmented and Virtual Reality (AR/VR), Virtual Reality, Augmented Reality, Virtual Environment, Digital Assets, Virtual Teams, Cultural Diversity, E-Commerce, Collaborative Software, Ethical Standards And Conduct, Blockchain, Diversity and Inclusion, Emerging Technologies, Research and Design, Community Development, Market Opportunities, Economic Development, New Product Development, Content Creation
Beginner · Course · 1 - 3 Months

Yale University
Skills you'll gain: Diagnostic Radiology, Medical Imaging, Radiography, X-Ray Computed Tomography, Medical Ultrasonography, Magnetic Resonance Imaging, Diagnostic Tests, Neurology, Image Analysis, Anatomy
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media, LinkedIn, Facebook, Social Media Strategy, Social Network Analysis, Professional Networking, Digital Media Strategy, Cross-Channel Marketing, Business Strategies, Customer Engagement, Digital Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Serverless Computing, Digital Transformation, Application Programming Interface (API), Hybrid Cloud Computing, Cloud Infrastructure, Google Cloud Platform, Containerization, Cloud-Native Computing, Multi-Cloud, Technology Strategies, Cloud Computing, Kubernetes, Microservices, Application Development, Virtual Machines
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Analysis, Finance, Accounting, Financial Accounting, Business Valuation, Financial Statements, Financial Management, Balance Sheet, Corporate Finance, Return On Investment, Income Statement, Entrepreneurial Finance, Risk Analysis, Cash Flows, Investment Management
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Demand Planning, Customer Demand Planning, Regression Analysis, Data Collection, Supply Chain Planning, Statistical Analysis, Forecasting, Data Processing, Marketing Analytics, Predictive Analytics, Advanced Analytics, Trend Analysis, Predictive Modeling, Time Series Analysis and Forecasting, Exploratory Data Analysis, Data Visualization, Data Visualization Software
Beginner · Course · 1 - 4 Weeks