• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • F

    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Data-Driven Marketing, Big Data, R (Software), Customer experience improvement, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Visualization, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Data Visualization Software, Plot (Graphics), Statistical Visualization, R Programming, Analytics, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 1 - 3 Months

  • P

    Packt

    Conversation Design for Chatbots & Voice Assistants

    Skills you'll gain: Persona (User Experience), User Interface (UI), Prompt Engineering, Interaction Design, Usability, User Experience Design, Responsible AI, Human Centered Design, Human Computer Interaction, Design Research, User Flows, Usability Testing, Context Management, Multimodal Prompts, User Research, Prototyping, Technical Communication, User Requirements Documents, Data Ethics, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Turning Point: Estratégia, Liderança e Gestão de Mudanças

    Skills you'll gain: Organizational Strategy, Change Management, Strategic Leadership, Performance Measurement, Organizational Change, Business Strategy, Leadership and Management, Organizational Development, Competitive Analysis, Key Performance Indicators (KPIs), Corporate Strategy, Strategic Thinking, Empathy & Emotional Intelligence, Stakeholder Management, Leadership Development, Leadership, Team Leadership, Strategic Partnership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Foundations of Strategic Internal Auditing

    Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Risk Management, Stakeholder Management, Benchmarking, Business Ethics, Fraud detection

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Comportamiento del Consumidor Digital

    Skills you'll gain: Data Ethics, Consumer Behaviour, Digital Analysis, Data Collection, Marketing, Target Market, digital literacy, Market Research, User Research, Customer Insights, Customer Analysis, Ethical Standards And Conduct, Business Ethics, Research, Analytics, Personalized Service, Qualitative Research, Technical Communication, Research Reports, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    إلهام الأفراد وتحفيزهم

    Skills you'll gain: Team Motivation, Motivational Skills, Visionary, Constructive Feedback, Team Performance Management, Goal Setting, Team Management, Organizational Leadership, Leadership, Drive Engagement, People Development, Recognizing Others, Intercultural Competence, Industrial and Organizational Psychology, Employee Engagement, Smart Goals, Performance Management, Expectation Management, Compensation Strategy, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 1 - 4 Weeks

  • B

    BCG

    Digitale Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Design Thinking, Technology Strategies, Digital Analysis, Business Process Reengineering, Data Strategy, Growth Strategies, Business Strategy, Market Dynamics, Innovation, Emerging Technologies, Competitive Analysis, Leadership, Market Opportunities, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Customer Analysis, Product Management, Persona Development, Target Market, Data Presentation, Product Marketing, Target Audience, Data Storytelling, Market Intelligence, Report Writing, Research Reports, Market Opportunities, User Research, Competitive Intelligence, Data Analysis, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Teoria dos Jogos: Da Teoria à Prática

    Skills you'll gain: Game Theory, Conflict Management, Bidding, Business Strategy, Negotiation, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Competitive Analysis, Economics

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Desembaraço Aduaneiro

    Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Payment Systems, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Risk Mitigation, Business Strategies, Payment Processing, Market Opportunities, Shipping and Receiving, Economics, Brokerage, Regulatory Documents, Document Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI Content and Prompt Optimization

    Skills you'll gain: Personalized Campaigns, Prompt Engineering, AI Personalization, Content Optimization, A/B Testing, Generative AI, Content Strategy, Digital Content

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Program Management Fundamentals: Driving Strategic Change

    Skills you'll gain: Stakeholder Engagement, Program Management, Stakeholder Management, Change Management, Stakeholder Communications, Leadership Development, Strategic Leadership, Product Roadmaps, Leadership, Organizational Change, Drive Engagement, Organizational Strategy, Project Management Office (PMO), Program Implementation, Culture Transformation, Project Management, Stakeholder Analysis, Project Management Life Cycle, Strategic Planning, Program Standards

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

1…261262263…380

In summary, here are 10 of our most popular brand strategy courses

  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
  • Conversation Design for Chatbots & Voice Assistants: Packt
  • Turning Point: Estratégia, Liderança e Gestão de Mudanças: Fundação Instituto de Administração
  • Foundations of Strategic Internal Auditing: University of Illinois Urbana-Champaign
  • Comportamiento del Consumidor Digital: Pontificia Universidad Católica del Perú
  • إلهام الأفراد وتحفيزهم: University of Michigan
  • Digitale Transformation: BCG
  • Market Research and Competitive Analysis: Xbox
  • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
  • Desembaraço Aduaneiro: Fundação Instituto de Administração

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok