Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Copywriting, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content
Beginner · Guided Project · Less Than 2 Hours

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Competitive Analysis, Key Performance Indicators (KPIs), Cross-Functional Team Leadership, Customer experience improvement, Professional Networking, Financial Analysis, Product Development, Product Requirements, Product Strategy, Sales Presentation, Technical Product Management, Engineering Management, New Product Development, Performance Measurement, Interviewing Skills, Leadership, Branding
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prioritization, Business Priorities, Forecasting, Resource Allocation, Product Strategy, Data-Driven Decision-Making, Performance Metric, Data Analysis, Analytics, Estimation, Stakeholder Engagement, Benchmarking, Customer Acquisition Management, Project Estimation, Project Planning, Spreadsheet Software, Business Modeling
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: User Story, Agile Software Development, Usability Testing, New Product Development, Design Thinking, Agile Project Management, Agile Methodology, Scrum (Software Development), Product Management, Innovation, Continuous Delivery, Agile Product Development, Product Improvement, Product Testing, Customer Insights, Product Lifecycle Management, User Research, User Centered Design, Sprint Planning, Kanban Principles
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy
Intermediate · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: AI Enablement, Ideation, Product Automation, Value Propositions, E-Commerce, Digital Transformation, Email Marketing, Search Engine Optimization, Keyword Research, Video Production
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Agile Product Development, Governance, Product Development, Product Roadmaps, User Centered Design, Resource Management, Brand Management
Intermediate · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Logo Design, Storytelling, Branding, Product Design, Design Strategies, Social Media, Design, Marketing Design, Design Thinking, Brand Awareness, Adobe Illustrator, Social Media Marketing, Storyboarding, Visual Design
Beginner · Specialization · 3 - 6 Months