Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Content Optimization, Web Content, Data-Driven Marketing, Target Audience, Test Tools, Marketing Effectiveness, Personalized Campaigns, Marketing, Analytics
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Facebook, Meta Ads Manager, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Instagram, Social Media Management, Marketing, Social Media Campaigns, Driving engagement, Advertising Campaigns, Event Marketing, Digital Advertising, Drive Engagement, Promotional Strategies, Content Creation, Advertising, Customer Engagement
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Effectiveness, Digital Marketing Tools, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Branding, Brand Management, Business Metrics, Performance Metric, Goal Setting
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Growth Strategies, Advertising Campaigns, Marketing Strategies, Search Engine Marketing, Advertising, Marketing, Content Optimization, Digital Advertising, Lead Generation, Web Presence
Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Lead Generation, Search Engine Optimization, Account Strategy, Keyword Research, Prospecting and Qualification, Sales Prospecting, Upselling, B2B Sales, Sales Strategy, Marketing Strategy and Techniques, Sales Process, Content Marketing, Demand Generation, Personalized Campaigns, Content Creation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Communications, Content Marketing, Social Media Content, Marketing, Social Media Marketing, Social Media, Influencing, Social Media Strategy, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Market, Marketing, Marketing Strategies, Marketing Effectiveness, Brand Marketing, Marketing Planning, Sales Process, Target Audience, Marketing Strategy and Techniques, Digital Marketing Tools, Brand Strategy, Sales, Marketing Analytics, Brand Awareness, Branding, Business Metrics, Digital Marketing, Analytics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, HubSpot CRM, Digital Marketing Tools, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: TikTok, Paid media, Driving engagement, Case Studies, Online Advertising, Advertising, Growth Strategies, Social Media Campaigns, Social Media Content, Advertising Campaigns, Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Marketing Strategies, Product Promotion, Promotional Strategies, Content Creation
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Marketing Planning, Marketing Automation, Marketing Strategies, Content Creation, Digital Marketing Campaigns, Strategic Marketing, Campaign Planning, Digital Marketing, Digital Content, Digital Marketing Tools, Web Presence, Video Production
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Brand Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Data-Driven Marketing, Sales Strategy, Marketing Strategy and Techniques, Branding, General Sales Practices, Digital Marketing Tools, Brand Strategy, Business Metrics, Brand Awareness, Promotional Strategies
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Oral Expression, Product Marketing, Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Product Promotion, Persuasive Communication, Communication, Advertising, Marketing Communications, Business Writing, Influencing, Graphic Design, Sales, Business Communication, Concision, Data Visualization
Intermediate · Course · 1 - 3 Months