• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Data Analysis with the FraudFinder Workshop

    Skills you'll gain: Model Deployment, Fraud detection, Feature Engineering, Exploratory Data Analysis, Model Evaluation, Model Training, Real Time Data, Applied Machine Learning, MLOps (Machine Learning Operations), Data Store, Jupyter, Data Analysis, Data Warehousing, Machine Learning

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Lead Qualification and Pipeline Management

    Skills you'll gain: Sales Pipelines, Closing (Sales), Sales Process, Prospecting and Qualification, Price Negotiation, Sales Development, Sales Management, Negotiation, Selling Techniques, Sales Strategy, Enterprise Sales, Customer Analysis, Sales Enablement, Marketing Analytics, Customer Relationship Management (CRM) Software, Account Management, Customer Success Management, AI Personalization, Prioritization, Relationship Building

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Dashboards & Summaries

    Skills you'll gain: Descriptive Statistics, Dashboard, Dashboard Creation, Histogram, Descriptive Analytics, Data Presentation, Data Storytelling, Exploratory Data Analysis, Tableau Software, Data Visualization, Data-Driven Decision-Making, Content Performance Analysis, Strategic Decision-Making, Data Quality, Performance Analysis, Stakeholder Analysis, Business Metrics, Performance Metric, Gap Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Transform Data with Spreadsheets

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Spreadsheet Software, Business Reporting, Financial Analysis, Financial Data, Data Import/Export, Data Cleansing, Excel Formulas, Microsoft Excel, Budget Management, Trend Analysis, Expense Management, Data Analysis, Financial Reporting, Pivot Tables And Charts, Variance Analysis, Descriptive Analytics, Budgeting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Planning: Manage Content Like a Pro

    Skills you'll gain: Content Scheduling, Facebook, Content Development and Management, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Driving engagement, Content Management, Calendar Management, Social Media, Digital Marketing Tools, Productivity Software, Google Workspace, Content Performance Analysis, Workflow Management, Customer Engagement, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Abrechnung und Zahlung auf Pinterest

    Skills you'll gain: Pinterest, Billing, Billing & Invoicing, Advertising Campaigns, Advertising, Payment Processing, Paid media, Payment Processing and Collection, Payment Systems, Financial Planning, Social Media Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Boltnew AI - From Code to App

    Skills you'll gain: AI Integrations, Token Optimization, Web Development Tools, Data Management, File Management, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Apply and Predict: Time Series Forecasting in Excel

    Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Excel Formulas, Predictive Modeling, Correlation Analysis, Statistical Methods, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Data Manipulation

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Forecast Financials with Monte Carlo Mastery

    Skills you'll gain: Financial Forecasting, Financial Modeling, Risk Analysis, Risk Modeling, Forecasting, Financial Data, Cash Flow Forecasting, Simulation and Simulation Software, Microsoft Excel, Financial Analysis, Trend Analysis, Probability Distribution, Risk Management, Time Series Analysis and Forecasting, Data Analysis

    Advanced · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Examining BigQuery Billing Data in Google Sheets

    Skills you'll gain: Google Sheets, Data Sharing, Google Cloud Platform, Spreadsheet Software, Big Data, Data Import/Export, Data Analysis, Data Analysis Software, Real Time Data, Cloud Computing

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Web Development with HTML5, CSS, and JavaScript

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development Tools, Web Development, Javascript, JavaScript Frameworks, Web Content, Frontend Performance, Web Servers, Software Development Tools, Web Design and Development, Web Design, Front-End Web Development, Web Applications, Apache, Development Environment, Semantic Web, Software Development

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Predict and Validate Regression Models in R

    Skills you'll gain: Regression Analysis, Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, R Programming, Financial Forecasting, Statistical Methods, Model Training, Data Validation, Verification And Validation, Plot (Graphics), Performance Metric

    Beginner · Course · 1 - 4 Weeks

1…462463464…500

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok