Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Coursera
Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Microsoft Excel, Business Analysis, Data Analysis, Big Data, Business Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: PHP (Scripting Language), Full-Stack Web Development, Server Side
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Unified Modeling Language, JSON, Object Oriented Programming (OOP), File I/O, Software Design, Debugging, Object Oriented Design, Data Processing, Web Scraping, Unit Testing, Programming Principles, Program Development, Python Programming, Data Import/Export, Restful API, Image Analysis, Data Manipulation, Jupyter, Computer Programming, Data Structures
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, Software Documentation, Code Review, Software Development, CI/CD, Natural Language Processing, DevOps, Artificial Intelligence, Real Time Data, Technical Documentation, Artificial Intelligence and Machine Learning (AI/ML), Software Engineering, AI Workflows, Test Automation, AI Personalization
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Dashboard, Data Warehousing, Database Design, SQL, Data Presentation, Data Visualization, Interactive Data Visualization, Data Security, Data Migration, Data Governance, Descriptive Statistics, Data Store, Data Management, Relational Databases, Databases, Exploratory Data Analysis, Data Architecture, Excel Formulas, Business Intelligence
Beginner · Professional Certificate · 3 - 6 Months

Meta
Skills you'll gain: Mobile Development, React.js, Web Applications, Event-Driven Programming, Application Development, UI Components, Front-End Web Development, Cascading Style Sheets (CSS), Javascript, Hypertext Markup Language (HTML), Data Management
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Revenue Recognition, Data Visualization, Data Literacy, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: HTML and CSS, Web Design, UI Components, Web Analytics and SEO
Beginner · Course · 1 - 4 Weeks