• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Graphic and Visual Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    276 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate Effectively: Business Email Templates

    Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Tecnología accesible para la inclusión

    Skills you'll gain: Web Content Accessibility Guidelines, Disabilities, Mobile Development, Usability, User Interface (UI), Human Computer Interaction, Adobe Acrobat, Web Design, Diversity and Inclusion, Document Management, Hypertext Markup Language (HTML), Web Design and Development, Diversity Equity and Inclusion Initiatives, Microsoft Office, Android (Operating System), Technology Solutions, Android Development, iOS Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    3D Printing and Additive Manufacturing

    Skills you'll gain: 3D Modeling, Design Thinking, Autodesk, Design Software, 3D Assets, Creative Thinking, Intellectual Property, Conceptual Design, Hardware Troubleshooting, Computer-Aided Design, Visualization (Computer Graphics), Product Design, Computer Hardware, Innovation, Solution Design, Manufacturing Processes, Computer Graphics, Prototyping, Emerging Technologies, Business Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Museum of Modern Art

    Fashion as Design: Craft and Sustainability

    Skills you'll gain: Sustainable Design, Environmental Issue, Sustainable Development, Aesthetics, Creativity, Design, Culture, Art History, Design Thinking, Creative Design, Cultural Diversity, Innovation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Problem-Solving Skills

    Skills you'll gain: Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Brainstorming, Creative Thinking, Complex Problem Solving, Team Building, Teamwork, Team Leadership, Solution Selling, Resourcefulness, Business Solutions, Creativity, Collaboration, Analytical Skills, Decision Making, Business Ethics, Strategic Decision-Making, Conflict Management, Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Data-Driven Decision-Making, Customer experience strategy (CX), Descriptive Analytics, Predictive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Introduction to Computer Vision and Image Processing

    Skills you'll gain: Computer Vision, Convolutional Neural Networks, Transfer Learning, Model Evaluation, Machine Learning Methods, Classification Algorithms, Machine Learning Algorithms, Visualization (Computer Graphics), Deep Learning, Feature Engineering, Network Architecture

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Statistics You Need to Know for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Supervised Learning, Applied Machine Learning, Model Evaluation, Data Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    854 reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to product marketing

product marketing manager
product marketing management
product marketing strategy
product marketing analytics
ai product marketing
marketing management essentials: product and branding
digital product marketing
marketing project management
1…707172…366

In summary, here are 10 of our most popular product marketing courses

  • Branding: The Creative Journey: IE Business School
  • Get Started with Canva: Coursera
  • Communicate Effectively: Business Email Templates: Coursera
  • Tecnología accesible para la inclusión: Universitat Politècnica de València
  • 3D Printing and Additive Manufacturing: University of Illinois Urbana-Champaign
  • Fashion as Design: Craft and Sustainability: The Museum of Modern Art
  • Use Canva to Design Digital Course Collateral: Coursera
  • Problem-Solving Skills: Logical Operations
  • Analyze Churn, Design Onboarding Success: Coursera
  • Introduction to Computer Vision and Image Processing: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok