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  • Web Analytics

Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.


Popular Web Analytics Courses and Certifications


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    University of Pennsylvania

    Microeconomics: The Power of Markets

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    1.7K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

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    Creo Incubator

    Entrepreneuriat : Croissance et Stratégie GTM

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Value Propositions, Competitive Analysis, Product Development, Market Analysis, Customer Analysis, User Experience, Marketing Strategies, Target Market, Product Marketing, Data-Driven Decision-Making, Market Opportunities, Business Strategy, Marketing Channel, Cost Estimation

    Intermediate · Course · 1 - 3 Months

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    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
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    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Advanced Data Testing for Quality at Scale

    Skills you'll gain: Application Lifecycle Management, Azure DevOps, CI/CD, Continuous Delivery, Continuous Integration, DevOps, Data Validation, Data Governance, Data Quality, Test Automation, Extract, Transform, Load, Data Pipelines, Scalability, SQL

    Advanced · Course · 1 - 4 Weeks

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    Nanjing University

    Data Processing Using Python

    Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Manipulation, Matplotlib, User Interface (UI) Design

    4.1
    Rating, 4.1 out of 5 stars
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    377 reviews

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Introducción a Gemini Enterprise

    Skills you'll gain: Google Gemini, Data Security, Google Cloud Platform, Enterprise Architecture, Generative AI Agents, Application Deployment, AI Enablement, Solution Architecture, Enterprise Security, Large Language Modeling, Data Integration, Text Mining

    Beginner · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Apache Spark, Cloud Computing, Cloud Storage, Cloud Platforms, Network Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Apache Mahout, Cloud Computing Architecture, Infrastructure As A Service (IaaS), Data Storage, Middleware, Software-Defined Networking, NoSQL

    4.3
    Rating, 4.3 out of 5 stars
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    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    181 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google

    Regression Analysis: Simplify Complex Data Relationships

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Logistic Regression, Model Evaluation, Statistical Modeling, Predictive Modeling, Statistical Analysis, Advanced Analytics, Data Analysis, Correlation Analysis, Predictive Analytics, Machine Learning, Variance Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    583 reviews

    Advanced · Course · 1 - 3 Months

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    Coursera

    Data Management: Dictionaries, Quality and Communication

    Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular web analytics courses

  • Microeconomics: The Power of Markets: University of Pennsylvania
  • Agentic AI Content for Practitioners: Marketing: Coursera
  • Entrepreneuriat : Croissance et Stratégie GTM: Creo Incubator
  • What is Social?: Northwestern University
  • Advanced Data Testing for Quality at Scale: Coursera
  • Data Processing Using Python: Nanjing University
  • Introducción a Gemini Enterprise: Google Cloud
  • Cloud Computing: University of Illinois Urbana-Champaign
  • Machine Learning for All: University of London
  • GenAI for Marketing and Customer Insights: Coursera

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