Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Analysis, Marketing Budgets, Loyalty Programs, Customer Acquisition Management, Competitive Analysis, Customer Insights, Customer Relationship Management, Brand Loyalty, Marketing Channel, Digital Marketing, Social Media Campaigns, Customer experience strategy (CX), Business-To-Consumer, Data-Driven Decision-Making, Marketing Strategies, Customer Engagement, Marketing Analytics, Marketing Effectiveness, AI Enablement
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Negotiation, Product Requirements, Sprint Planning, Conflict Management, Scaled Agile Framework
Beginner · Specialization · 3 - 6 Months

Emory University
Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer experience improvement, Marketing Strategies, Marketing, AI Enablement, Responsible AI, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence, Customer Insights, Marketing Psychology
Beginner · Specialization · 3 - 6 Months

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Content Performance Analysis, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Descriptive Statistics, Data Visualization, Key Performance Indicators (KPIs), Marketing Effectiveness, Target Audience, Marketing Strategies, Business Analytics, Analytics, Statistical Hypothesis Testing, Data Processing, Data Analysis, Statistical Inference, Data Visualization Software, Spreadsheet Software, Pandas (Python Package), A/B Testing, Data Collection, Marketing, Interviewing Skills
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Adobe Express, Marketing Strategies, Promotional Strategies, Marketing Planning, Adobe Firefly, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Digital Design, Content Marketing, Visual Design, Target Audience, Generative AI, Campaign Management, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research
Beginner · Professional Certificate · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Digital Media Strategy, Social Media Management, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Marketing, Social Media, Target Audience, Marketing Strategies, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Digital Content, Digital Advertising, Web Analytics, Brand Awareness, B2B Sales
Beginner · Specialization · 3 - 6 Months

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
Beginner · Professional Certificate · 3 - 6 Months

University of London
Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Marketing Effectiveness, Market Analysis, Business Strategy, Competitive Analysis, Market Research, Market Opportunities, Target Market, Business, Consumer Behaviour, Organizational Structure
Mixed · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
Intermediate · Course · 1 - 3 Months