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  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


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    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Marketing Psychology, Research, Creativity, Consumer Behaviour, Cultural Diversity, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
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    973 reviews

    Mixed · Course · 1 - 3 Months

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    Stanford University

    Game Theory

    Skills you'll gain: Game Theory, Business Strategy, Graph Theory, Mathematical Modeling, Bayesian Statistics, Strategic Decision-Making, Behavioral Economics, Probability, Reinforcement Learning, Markov Model, Decision Making, Algorithms, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
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    4.9K reviews

    Beginner · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    The Digital Marketing Revolution

    Skills you'll gain: Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Analysis, Business Strategy, Business Transformation, Innovation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
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    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

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    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Toronto

    Introduction to Psychology

    Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Mental Health Therapies, Human Development, Mental Health, Social Sciences, Scientific Methods, Neurology, Experimentation, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
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    5.4K reviews

    Mixed · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    IBM

    IBM Applied DevOps Engineering

    Skills you'll gain: CI/CD, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Agile Software Development, Application Deployment, Test Driven Development (TDD), Gherkin (Scripting Language), Kubernetes, Jenkins, Code Coverage, OpenShift, Cloud Applications, Agile Methodology, Behavior-Driven Development, Serverless Computing, DevOps, Secure Coding, Grafana, System Monitoring

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    7.8K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    University of Pennsylvania

    FinTech: Foundations, Payments, and Regulations

    Skills you'll gain: FinTech, Credit/Debit Card Processing, Financial Services, Payment Processing, Technology Strategies, Investments, Asset Management, Wealth Management, Environmental Social And Corporate Governance (ESG), Financial Regulations, Entrepreneurial Finance, Innovation, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
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    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Scrum Master Certification

    Skills you'll gain: User Story, Behavior-Driven Development, DevSecOps, Agile Project Management, Test Driven Development (TDD), Backlogs, Sprint Planning, Agile Software Development, Kanban Principles, Agile Methodology, Continuous Integration, Project Risk Management, Sprint Retrospectives, Lean Methodologies, Scaled Agile Framework, DevOps, Risk Management, Scrum (Software Development), Management Reporting, Project Coordination

    4.6
    Rating, 4.6 out of 5 stars
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    3.3K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Market Research Case Study: Apply & Analyze

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Lending, Crowdfunding, and Modern Investing

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Lending and Underwriting, Financial Services, Risk Analysis, Investment Management, Investments, Fundraising and Crowdsourcing, Financial Market, Risk Management, Case Studies, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
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    589 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
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In summary, here are 10 of our most popular consumer behavior courses

  • Advertising and Society: Duke University
  • Game Theory: Stanford University
  • The Digital Marketing Revolution: University of Illinois Urbana-Champaign
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Introduction to Psychology: University of Toronto
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • IBM Applied DevOps Engineering: IBM
  • FinTech: Foundations, Payments, and Regulations: University of Pennsylvania
  • Scrum Master Certification: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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