Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Case Studies, Business Development, Competitive Analysis, Business Strategy, New Business Development, Innovation, Market Dynamics, Strategic Thinking, Business Analytics, Market Analysis, Strategic Decision-Making, Trend Analysis, Operational Efficiency
Mixed · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Statistical Methods, Machine Learning, Statistics
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Descriptive Statistics, Sampling (Statistics), Probability Distribution, Business Analytics, Statistics, Microsoft Excel, Analytics, Statistical Inference, Data Analysis, Exploratory Data Analysis, Probability & Statistics, Statistical Analysis, Histogram, Data Collection, Data Presentation, Decision Making, Graphing
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Business Ethics, Competitive Analysis, Strategic Thinking, Stakeholder Management, Corporate Strategy, Business Analysis, Stakeholder Analysis, Organizational Strategy, Strategic Decision-Making, Global Marketing, International Finance, Growth Strategies, Market Dynamics, Product Lifecycle Management, Case Studies, Mergers & Acquisitions, Innovation
Beginner · Course · 1 - 4 Weeks

University at Buffalo
Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Database Design, Database Management Systems, SQL, NoSQL, Data Warehousing, Relational Databases, Database Architecture and Administration, Database Administration, Databases, Data Modeling, Database Theory, Database Management, Query Languages, Big Data, Data Architecture, Database Application, Data Access, Data Science, Data Manipulation, Data Processing
Build toward a degree
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Business Analytics, Analytics, Statistical Analysis, Statistical Hypothesis Testing, Regression Analysis, Data-Driven Decision-Making, Statistical Methods, Probability & Statistics, Predictive Analytics, Microsoft Excel
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Value Propositions, Technology Strategies, Innovation, Strategic Thinking, Business Modeling, Technical Management, Strategic Leadership, Business Strategy, Product Lifecycle Management, Product Development, Product Strategy, Competitive Analysis, Customer Insights, Creativity
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics
Advanced · Specialization · 3 - 6 Months

University of Geneva
Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics
Mixed · Course · 1 - 4 Weeks

Universidad de los Andes
Skills you'll gain: File I/O, Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Photography, Generative AI, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Layout Design, Creative Design, Logo Design, Collaborative Software, Branding
Beginner · Specialization · 1 - 3 Months