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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Business Growth Strategy

    Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Case Studies, Business Development, Competitive Analysis, Business Strategy, New Business Development, Innovation, Market Dynamics, Strategic Thinking, Business Analytics, Market Analysis, Strategic Decision-Making, Trend Analysis, Operational Efficiency

    4.7
    Rating, 4.7 out of 5 stars
    ·
    711 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Statistical Software, Correlation Analysis, Exploratory Data Analysis, Data Manipulation, Decision Tree Learning, Data Presentation, Data Management, Data Analysis, Data Visualization, Model Evaluation, Statistical Methods, Machine Learning, Statistics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Exploring and Producing Data for Business Decision Making

    Skills you'll gain: Descriptive Statistics, Sampling (Statistics), Probability Distribution, Business Analytics, Statistics, Microsoft Excel, Analytics, Statistical Inference, Data Analysis, Exploratory Data Analysis, Probability & Statistics, Statistical Analysis, Histogram, Data Collection, Data Presentation, Decision Making, Graphing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Advanced Business Strategy

    Skills you'll gain: Business Strategy, Business Ethics, Competitive Analysis, Strategic Thinking, Stakeholder Management, Corporate Strategy, Business Analysis, Stakeholder Analysis, Organizational Strategy, Strategic Decision-Making, Global Marketing, International Finance, Growth Strategies, Market Dynamics, Product Lifecycle Management, Case Studies, Mergers & Acquisitions, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Data-Driven Decision Making (DDDM)

    Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Literacy, Process Mapping, Data Ethics, Data Presentation, Data-Driven Decision-Making, Data Collection, Process Improvement, Data Visualization Software, Business Process, Business Analytics, Tableau Software, Analytics, Data Analysis, Root Cause Analysis, Minitab, Lean Methodologies, Six Sigma Methodology, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    480 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, Database Management Systems, SQL, NoSQL, Data Warehousing, Relational Databases, Database Architecture and Administration, Database Administration, Databases, Data Modeling, Database Theory, Database Management, Query Languages, Big Data, Data Architecture, Database Application, Data Access, Data Science, Data Manipulation, Data Processing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Inferential and Predictive Statistics for Business

    Skills you'll gain: Statistical Inference, Business Analytics, Analytics, Statistical Analysis, Statistical Hypothesis Testing, Regression Analysis, Data-Driven Decision-Making, Statistical Methods, Probability & Statistics, Predictive Analytics, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    871 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Value Propositions, Technology Strategies, Innovation, Strategic Thinking, Business Modeling, Technical Management, Strategic Leadership, Business Strategy, Product Lifecycle Management, Product Development, Product Strategy, Competitive Analysis, Customer Insights, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Statistics for Data Science

    Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    786 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Meeting Investors' Goals

    Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Programación en Python

    Skills you'll gain: File I/O, Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    210 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Photography, Generative AI, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Layout Design, Creative Design, Logo Design, Collaborative Software, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    569 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Growth Strategy: University of Virginia
  • Data Analysis and Interpretation: Wesleyan University
  • Exploring and Producing Data for Business Decision Making: University of Illinois Urbana-Champaign
  • Advanced Business Strategy: University of Virginia
  • Data-Driven Decision Making (DDDM): University at Buffalo
  • Databases for Data Scientists: University of Colorado Boulder
  • Inferential and Predictive Statistics for Business: University of Illinois Urbana-Champaign
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • Advanced Statistics for Data Science: Johns Hopkins University
  • Meeting Investors' Goals: University of Geneva

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