Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of California, Davis
Skills you'll gain: Data Quality, SQL, Data Analysis, Complex Problem Solving, Business Metrics, Business Intelligence, Data Integrity, Data Warehousing, Data Manipulation, Performance Measurement, Data Transformation, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Strategies, Digital Transformation, AI Enablement, Marketing, Marketing Analytics, Data-Driven Decision-Making, Machine Learning Algorithms, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Creative Thinking, Creativity, Business Ethics, Business Analytics, Ideation, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Decision Making, Emotional Intelligence, Accounting, Cultural Sensitivity, Cultural Diversity, Brand Management, Organizational Structure, Culture
Beginner · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Network Security, Cloud Computing, Virtualization, Network Infrastructure, Microsoft Azure, Firewall, Computer Networking, Digital Transformation, Cybersecurity, Virtual Machines, Network Monitoring, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Blockchain, Loans, Lending and Underwriting, FinTech, Cyber Risk, Operational Risk, Scalability, Regulatory Compliance, Interoperability, Commercial Lending, Payment Systems, Risk Management, Financial Inclusion, Exploit development, Derivatives, Key Management, Cryptography, Finance, Entrepreneurial Finance, Entrepreneurship
Intermediate · Specialization · 3 - 6 Months

University of Houston
Skills you'll gain: Storyboarding, Storytelling, Digital pedagogy, Content Creation, Video Editing, Multimedia, Photo Editing, Scripting, Peer Review, Music
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Apple Xcode, Swift Programming, iOS Development, Data Structures, Programming Principles, Application Development, Computer Programming, Development Environment, Web Development
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: UI/UX Research, User Research, Design Research, User Interface (UI), User Interface (UI) Design, Usability Testing, Prototyping, Usability, User Experience, User Centered Design, Graphic and Visual Design, Ideation, Web Content Accessibility Guidelines, Design, Peer Review, User Experience Design, Human Computer Interaction, Interaction Design, Qualitative Research, Mockups
Intermediate · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Cryptography, Public Key Infrastructure, Cybersecurity, Network Security, Firewall, Cyber Attacks, Data Security, Data Encryption Standard, Penetration Testing, Encryption, Information Assurance, Risk Management Framework, Advanced Encryption Standard (AES), Intrusion Detection and Prevention, Application Security, Information Systems Security, Secure Coding, Security Controls, Exploitation techniques, Software Design Patterns
Intermediate · Specialization · 3 - 6 Months