Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Business, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making, Resource Allocation, Innovation
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Swift Programming, Apple iOS, Model View Controller, Apple Xcode, Mobile Development, Objective-C (Programming Language), User Interface (UI), Application Design, Application Development, Object Oriented Programming (OOP), Programming Principles, UI Components, Animations, User Interface and User Experience (UI/UX) Design, Application Frameworks, Interaction Design, Development Environment, Computer Programming, Image Analysis, Persistence
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Technical Support, Technical Support and Services, Hardware Troubleshooting, Cloud Computing, Desktop Support, Cloud Services, Cybersecurity, System Support, End User Training and Support, Cloud Storage, Network Troubleshooting, Cloud Security, Computer Hardware, Customer Service, General Networking, Data Storage, Issue Tracking, Operating Systems
Intermediate · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Organizational Effectiveness, Analysis, Innovation
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Analysis, Finance, Accounting, Financial Accounting, Business Valuation, Financial Statements, Financial Management, Balance Sheet, Corporate Finance, Return On Investment, Income Statement, Entrepreneurial Finance, Risk Analysis, Cash Flows, Investment Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Process Design, Workflow Management, Graphic Design, Design Strategies, Customer Engagement, Graphic and Visual Design, Design, Digital Publishing, Marketing, Entrepreneurship, Business
Intermediate · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: C and C++, Data Import/Export, C++ (Programming Language), Object Oriented Programming (OOP), Data Validation, Object Oriented Design, Programming Principles, Computer Programming, Data Structures, File Management, Integrated Development Environments, Software Documentation, Computer Science, Data Storage
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Communication, Internal Communications, Diversity and Inclusion, Stakeholder Engagement, Risk Management, Leadership and Management, Business Strategy, Marketing
Beginner · Course · 1 - 3 Months