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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Corporate Strategy

    Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Business, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making, Resource Allocation, Innovation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    iOS App Development with Swift

    Skills you'll gain: Swift Programming, Apple iOS, Model View Controller, Apple Xcode, Mobile Development, Objective-C (Programming Language), User Interface (UI), Application Design, Application Development, Object Oriented Programming (OOP), Programming Principles, UI Components, Animations, User Interface and User Experience (UI/UX) Design, Application Frameworks, Interaction Design, Development Environment, Computer Programming, Image Analysis, Persistence

    3.9
    Rating, 3.9 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Technical Support (IT) Case Studies and Capstone

    Skills you'll gain: Technical Support, Technical Support and Services, Hardware Troubleshooting, Cloud Computing, Desktop Support, Cloud Services, Cybersecurity, System Support, End User Training and Support, Cloud Storage, Network Troubleshooting, Cloud Security, Computer Hardware, Customer Service, General Networking, Data Storage, Issue Tracking, Operating Systems

    4.8
    Rating, 4.8 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Strategic management: Be competitive

    Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Market Opportunities, Value Propositions, Organizational Effectiveness, Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    323 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Financial Analysis - The "Why?"

    Skills you'll gain: Financial Analysis, Finance, Accounting, Financial Accounting, Business Valuation, Financial Statements, Financial Management, Balance Sheet, Corporate Finance, Return On Investment, Income Statement, Entrepreneurial Finance, Risk Analysis, Cash Flows, Investment Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crear un Kit de Bienvenida para el Cliente con Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Marketing Materials, Process Design, Workflow Management, Graphic Design, Design Strategies, Customer Engagement, Graphic and Visual Design, Design, Digital Publishing, Marketing, Entrepreneurship, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity with Professor Jagdish Sheth

    Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Programming in C++: A Hands-on Introduction

    Skills you'll gain: C and C++, Data Import/Export, C++ (Programming Language), Object Oriented Programming (OOP), Data Validation, Object Oriented Design, Programming Principles, Computer Programming, Data Structures, File Management, Integrated Development Environments, Software Documentation, Computer Science, Data Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Make.com for Beginners: LinkedIn Post Automation With GPT-4

    Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, API Gateway, Artificial Intelligence, Content Marketing, Prompt Engineering, Digital Marketing, Workflow Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Communication, Internal Communications, Diversity and Inclusion, Stakeholder Engagement, Risk Management, Leadership and Management, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Corporate Strategy: University of Illinois Urbana-Champaign
  • iOS App Development with Swift: University of Toronto
  • Technical Support (IT) Case Studies and Capstone: IBM
  • The Role of the Media : IESE Business School
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Strategic management: Be competitive: Macquarie University
  • Introduction to Financial Analysis - The "Why?": University of Illinois Urbana-Champaign
  • Crear un Kit de Bienvenida para el Cliente con Canva: Coursera
  • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
  • Programming in C++: A Hands-on Introduction: Codio

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